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VMware Goes Mobile With AirWatch Buy

VMware accelerates expansion outside the datacenter in a $1.54 billion deal that will broaden the company's End-User Computing portfolio.

AirWatch applications.
AirWatch applications.

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Drew Conry-Murray
Drew Conry-Murray,
User Rank: Ninja
1/23/2014 | 10:18:20 AM
Re: Poonen Selection Signaled Mobile Intentions
The idea of a virtualized workspace that can follow users from device to device sounds good, but when you try and stitch something like that together via acquisitions, you get something that looks nice on a PowerPoint, but in reality is an ugly, kludgy mess.
IW Pick
User Rank: Strategist
1/22/2014 | 4:22:08 PM
Mobility management part of software-defined data center
Mobile device management needs as much centralization and automation as IT can muster and AirWatch will be part of that in VMware shops. Being able to manage the device connectivity, application and content from one system across multiple devices will be a big step forward. A central figure in this, Sanjay Poonan, joined VMware quietly while everyone was remarking last June and July on how so many VMware executives were leaving. The revolving door seems to work in both directions. Poonan is trying to ensure that VMware builds mobility management into the future software-defined data center. 
User Rank: Author
1/22/2014 | 1:02:16 PM
Re: Poonen Selection Signaled Mobile Intentions
I talked with Airwatch CEO John Marshal in October, and he put a lot of emphasis on managing content on mobile devices -- steps like making sure you don't send a 50 MB presentation file to every company salesperson that sends everyone over their data limits and costs 6 figures. I take that as an effort to get Airwatch away from the mobile device management label.   
User Rank: Author
1/22/2014 | 12:41:09 PM
Re: Poonen Selection Signaled Mobile Intentions
VMware, like Google with many of its acquisitions, may be making this deal as much for the talent as for the technology. Granted, $1.5 billion is a lot to spend for talent, but I suspect VMware will quickly point AirWatch's people in a highly profitable direction. 
Lorna Garey
Lorna Garey,
User Rank: Author
1/22/2014 | 12:25:37 PM
Re: Poonen Selection Signaled Mobile Intentions
Yes, VMware wants mobile chops. Everyone does. But throwing $1.5 billion at what's essentially an MDM provider when desktop virtualization is a bridge tech at best? Color me skeptical. 
D. Henschen
D. Henschen,
User Rank: Author
1/22/2014 | 12:06:37 PM
Poonen Selection Signaled Mobile Intentions
It was pretty easy to guess VMware was headed into the mobile arena when it selected Sanjay Poonen, formerly of SAP, to run the End-User Computing Group last August. At SAP, Poonen expanded on the mobile portfolio acquired with they Sybase acquisition. I'm hearing less and less about mobile from SAP lately, but it's probably a momentary lull until the next acquisition. The problem with behind-the-scenes infrastructure software is that it's, well, behind the scenes. Admins rejoice.
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