Mobile // Mobile Business
News
4/4/2014
12:06 PM
Connect Directly
RSS
E-Mail

White House Selfie Caps Samsung's Busy Week

Samsung tangled with Apple, drew ire from the White House, and still managed to introduce new smartphones and tablets.

Samsung's ATIV SE smartphone. (Image: Verizon)
Samsung's ATIV SE smartphone. (Image: Verizon)

Comment  | 
Print  | 
Comments
Newest First  |  Oldest First  |  Threaded View
SachinEE
50%
50%
SachinEE,
User Rank: Ninja
4/14/2014 | 7:10:41 AM
Re: Obama
@ WKash, that's an interesting proposition. Everyone would love to get paid for sharing pictures and will happily include the logo of the smart phone with which those pictures were taken. What will we call it then? Micro Brand Ambassadors? But as @Alison said this particular White House episode was disappointing on part of Ortiz rather than Samsung.
SachinEE
50%
50%
SachinEE,
User Rank: Ninja
4/14/2014 | 7:07:05 AM
Re: White House Selfie Caps Samsung's Busy Week
Samsung seems to be bent upon taking Tablets market as seriously as smart phones market. They are taking Apple's iPads heads on with their so many new tablets appealing different budget users. One thing I commend Samsung for is that they have brought the Tablets within the range of mid-level customers. 
WKash
50%
50%
WKash,
User Rank: Author
4/4/2014 | 6:09:11 PM
Re: Obama
Waiting for the day when we consumers can start earning micro payments from each photo we share -- by flipping on the option of including a little logo of the phone/device it was shot on in the picture. 

 
Thomas Claburn
50%
50%
Thomas Claburn,
User Rank: Author
4/4/2014 | 4:45:01 PM
Re: Obama
It's disappointing to hear that the photo was planned but it's not entirely unexpected. Social media comes with a presumption of honesty, which is why advertisers love it.
Ariella
50%
50%
Ariella,
User Rank: Ninja
4/4/2014 | 3:49:19 PM
Re: Obama
@Alison well,t here's some consolation there, a silver lining to the cloud.
Alison_Diana
50%
50%
Alison_Diana,
User Rank: Author
4/4/2014 | 3:42:05 PM
Re: Obama
I think more people were disappointed in David Ortiz than anything else. He fessed up to getting lessons from Samsung in how to take selfies and use social media, which made the whole thing feel as staged as it was. The promo was definitely icky and didn't make either Samsung or Ortiz look good. I doubt the White House can (or should) do anything. Stunts like this were bound to occur and theyll happen again once the next company forgets the backlash against Samsung and Ortiz. As a Yankees fan, I'm just glad one of our guys didn't do it!
Ariella
50%
50%
Ariella,
User Rank: Ninja
4/4/2014 | 12:36:59 PM
Obama
"White House press secretary Jay Carney said the White House generally objects to the use of the president's image for advertising, marketing, or commercial purposes. It is "looking into" the matter, though it's not clear what, if any, steps the White House can take against Samsung"

The president is a public figure, though, so it is hard to keep control of the image. I do believe that Teddy Roosevelt's pic was used to sell cigars, though he didn't smoke them and certainly didn't endorse them.
InformationWeek Elite 100
InformationWeek Elite 100
Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 24, 2014
Start improving branch office support by tapping public and private cloud resources to boost performance, increase worker productivity, and cut costs.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.