Mobile // Mobile Devices
News
1/18/2012
01:11 PM
Connect Directly
RSS
E-Mail
50%
50%

iPhone Wins Back Android Losses

Newest figures from Nielsen show that Apple's iPhone 4S, which launched in October, grabbed back marketshare during the fourth quarter of 2011.

Android still owns the U.S. market when it comes to smartphone operating systems, but Apple's iOS was able to win back losses in the most recent quarter, according to the latest research from Nielsen.

Nielsen says that 44.5% of consumers who purchased a smartphone in the last three months bought an iPhone. That number stood at 25.1% in the three months prior to the iPhone 4S's October launch. Further, of those who bought iPhones, 57% bought the iPhone 4S. (When the iPhone 4S launched, Apple cut the price of the iPhone 4 to $99 and the price of the iPhone 3GS to free.)

Overall, Google's Android holds a commanding lead over Apple's iOS, with 46.3% of all U.S. smartphone users owning an Android device. Apple's iOS earns about 30% of the market, according to Nielsen, or about two-thirds of Android's share.

Much of Apple's success in this most recent three-month period is no doubt due to the pent-up demand for the iPhone 4S (nee, iPhone 5). Apple debuted the smartphone four months later than the expected June 2011 launch. Verizon Wireless, for example, sold 4.2 million iPhones in the fourth quarter of 2011, more than doubling its iPhone 4 sales from the third quarter.

Looking at the rest of the field, RIM's BlackBerry platform sits in third place with 14.9% of the market. It decreased, but not by much. Nielsen didn't differentiate between versions of RIM's smartphone platform (BB7, BB6, BB5, etc.). BB7 hit the market in August with a new crop of BlackBerries, including the Torch 9810, the Bold 9900/9930, and the Curve 96xx series.

What about Microsoft's Windows Phone 7 platform? The legacy Windows Mobile 5.x/6.x platform owns 4.6% of the U.S. smart device market. That's Microsoft's old smartphone platform. In comparison, Microsoft's new Windows Phone 7 platform holds a meager 1.3% of the U.S. smartphone market. It falls behind even Nokia's Symbian and HP's webOS, each of which earned 1.4% of the market.

WinMo's continued large presence can likely be attributed to the hefty number of enterprise assistants/handhelds still being sold.

Comparing smartphones to feature phones in the U.S. market, smartphones have grown to 46% of the market, but the rate of growth is accelerating. Nielsen said "60% of those who said they got a new device within the last three months chose a smartphone over a feature phone."

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
HoldenM410
50%
50%
HoldenM410,
User Rank: Strategist
1/19/2012 | 11:31:21 AM
re: iPhone Wins Back Android Losses
it appears to me that instead of taking market share from android, apple is instead picking up the scraps left over from rim & others. Eric, you can spin the numbers however you wish but it isnt going to change the fact that the majority of people in the world have chosen the mobile OS they prefer. keep in mind that the world is following the historical pattern of choosing whatever alternative there is to apple.
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 20, 2014
CIOs need people who know the ins and outs of cloud software stacks and security, and, most of all, can break through cultural resistance.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.