Mobile // Mobile Devices
Commentary
11/21/2013
08:06 AM
Thomas Claburn
Thomas Claburn
Commentary
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail

10 Historic Tech Memos & Rants

From Ballmer to Jobs, tech leaders write memos, manifestos, and rants that shape how we all think about computing. These 10 provocative statements each have a place in tech history.

Comment  | 
Print  | 
Comments
Oldest First  |  Newest First  |  Threaded View
Page 1 / 2   >   >>
Kristin Burnham
100%
0%
Kristin Burnham,
User Rank: Author
11/21/2013 | 8:58:49 AM
Peanut butter
I think Brad Garlinghouse's peanut butter memo is great. Straight to the point and effective (though I have to disagree with his particular stance on peanut butter itself).
Shepy
100%
0%
Shepy,
User Rank: Apprentice
11/21/2013 | 9:10:28 AM
Job
"We know from painful experience that letting a third-party layer of software come between the platform and the developer ultimately results in substandard apps and hinders the enhancement and progress of the platform. If developers grow dependent on third-party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features. We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers."

It's rather skillful that a rant about keeping proprietary control was essentially wrapped up in the exact same arguement against another company
Laurianne
100%
0%
Laurianne,
User Rank: Author
11/21/2013 | 9:11:31 AM
Re: Peanut butter
People respect people who call it like it is. In the peanut butter case, he was right.

But this is one of my favorite passages, re the Gates memo: "If you look over The Internet Tidal Wave, the absence of one term stands out: "Mobile" doesn't occur once." And here we are in the middle of the MS Surface dilemma. Imagine if Bill Gates and Michael Dell had built the first big tablet, instead of Steve Jobs.

 
RobPreston
50%
50%
RobPreston,
User Rank: Author
11/21/2013 | 9:37:27 AM
Re: Peanut butter
Apart from thinking that peanut butter is the most vile food on the planet, I love this piece. I love it when senior executives tell it like it is, or at least what they really think. Unfortunately, many of these rants came after the execs had moved on. The Google exec's public criticism of his own company, while he was there, and Google's decision to not cover it up say a lot (positive) about the company.
Lorna Garey
100%
0%
Lorna Garey,
User Rank: Author
11/21/2013 | 9:48:56 AM
Will These Still Happen?
Do you think the days of big-tech executives, even staffers, being this candid are over, or at least ending? An example is how "politician-like" many execs are now, and that these are more and more publically traded companies, where it's just not OK to let it all hang out, unless you want the SEC breathing down your neck.
Joe Stanganelli
IW Pick
100%
0%
Joe Stanganelli,
User Rank: Ninja
11/21/2013 | 10:08:17 AM
Apps
The thing about Apple, Flash, and third-party apps is that when we look at iTunes apps, Android apps, and Facebook apps, they are mere commodities.  They are prolific, replaceable, and non-essential.  Flash, however, is not a commodity.  It is a platform unto itself.

So I wouldn't go so far as to say Jobs was wrong here.  You said it yourself: the threat from Flash was to Apple's control of its own platform.  "Commodity" apps don't typically carry such a threat, but Flash (and similar applications) did and do.
Joe Stanganelli
100%
0%
Joe Stanganelli,
User Rank: Ninja
11/21/2013 | 10:12:26 AM
Re: Peanut butter
In that sense, the issue with the tidal wave was less that they didn't know to swim; it was that they didn't know where the tidal wave was coming from or landing.  At that time, the focus was on NCs ("Network Computers"), which failed marvelously.  (They are, in a way, making a small comeback though via Google, repackaged as "Chromebooks").  I suspect this is what Gates was probably referring to at the time.

But mobile?  Yes, the ball was certainly dropped.
David F. Carr
50%
50%
David F. Carr,
User Rank: Author
11/21/2013 | 10:15:49 AM
Why Google?
Terrific roundup, but why start with two slamming Google? I guess they're also a couple of the most recent out of this bunch.

I have to wonder a bit about the companies we haven't seen these from, like a rant from an Amazon.com employee. Based on recent profiles, it might be that Jeff Bezos is too scary of a boss to diss while you're on the payroll.
Shane M. O'Neill
50%
50%
Shane M. O'Neill,
User Rank: Author
11/21/2013 | 11:06:00 AM
Microsoft mobile rant
Given Microsoft's stumbles and struggles in the mobile market over the last four years, Ahonen's rant was deadly accurate. Ballmer et al did not take smartphones seriously enough. In '09, the tablet frenzy hadn't happened yet, but the iPad's appearance a year later would only escalate Microsoft's mobile cluelessness. Meanwhile, Android's sudden popularity poured more gas on the fire. The "me too" Microsoft mobile products rolled out in 2011 - present. But very late to the party. I'm sure Ballmer is kicking himself.
GIGABOB
50%
50%
GIGABOB,
User Rank: Apprentice
11/21/2013 | 4:34:18 PM
Re: Microsoft mobile rant
We talk about "Rants vs Memos" - implying that in a memo a policy change was made that altered the direction of the company - but with a "Rant" the problems were articulated - but the company failed to act.  Microsoft got their visionary memo, changed policy to embrace and extend the internet - then Bill retired and the company coasted.  They needed another memo - but nobody was around to write it. With Elop at Nokia, he was right, but the company was too far out in the North Atlantic to rescue.  Note that the same memo/rant was not provided to Blackberry and the outcome was the same.

Another point - Bill's memo is now nearly 20 years old.  Its core idea that the Internet would be a PC enabler was quite astute at the time.  I can't penalize him for not clearly articulating that in 10 years the Intel strategy of evolving a synthesis between comms and compute would be realized so that the bulk of everyday PC functions could be performed on a phone.  I guess he may have expected that there would be a course correction or guidance coming from the top as time marched on.  Too bad Microsoft ended up getting M-Ballmerized.
Page 1 / 2   >   >>
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 18, 2014
Enterprise social network success starts and ends with integration. Here's how to finally make collaboration click.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.