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7/12/2012
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Jeff Bertolucci
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10 Ways Kindle Fire 2 Must Top Google Nexus

Amazon's upcoming 7-inch Kindle Fire 2 tablet needs these 10 things to take on the Google Nexus and other competitors.
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Rejoice, tablet fans. The new Google Nexus 7 has raised the bar for low-end slates. As you may be aware, the Nexus 7 has some impressive hardware for a bargain tablet, including a quad-core Nvidia Tegra 3 processor with a 12-core graphics subsystem, a 1280-by 800-pixel HD display, a 1.2-megapixel front-facing camera, and the new Android 4.1 mobile OS. The price is right too: $199 with 8 GB of storage; $249 with 16 GB.

If you're Amazon, what's your next move? The online retailer's Kindle Fire is also $199, but its display, processor, design, and build quality can't match those of the Nexus 7. Reports from numerous sources say that Amazon will soon launch a second-generation Fire, and not a moment too soon. CNET, in fact, reported late last month that the Kindle Fire 2--or whatever name it goes by--will debut on July 31.

Reports vary as to what the next Kindle Fire will look like, however. Will there be several Fires, including new 7-, 8.9-, and 10-inch models? And will Amazon lower the price of the 1st-gen Fire, while introducing a more advanced 7-inch model priced the same price as the Nexus 7?

Amazon may have a fairly easy time launching a 2nd-gen Kindle Fire that matches the Nexus Fire's impressive specs, and yet manages to retain the consumer-friendly $199 price point.

Research firm IHS Suppli recently analyzed the components of the Nexus 7 and determined the $199 model (with 8 GB of storage) costs just under $152 to manufacture. The 16-GB model costs roughly $159 to make. Add in shipping, advertising, and other expenses, and Google should break even on the 8 GB model and turn a profit on the 16-GB version, according to IHS Suppli.

The Kindle Fire has been seen as Amazon's loss-leader slate, one sold at or below cost. Since the Fire funnels users to Amazon's online stores, the retailer profits by selling (or renting) goods, services, music, movies, and TV shows to its tablet audience. But if Google and its manufacturing partner Asus can profit directly from tablet hardware sales, perhaps Amazon can as well.

It may be hard to believe the 1st-gen Kindle Fire is outdated just eight months after its launch, but its components were never exactly cutting-edge in the first place. Click through the slideshow below to see the top 10 things the Fire needs to top--or at least match--the Nexus 7.

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mw1761
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mw1761,
User Rank: Apprentice
7/19/2012 | 1:31:55 PM
re: 10 Ways Kindle Fire 2 Must Top Google Nexus
Good article I hope that the author has it right. I have two of the kindle fires and have just purchased a nexus 7. The nexus is a fast, prettier machine and the OS is truly nice,I hope that Amazon upgrades the OS to Jellybean and gives us access to it's features.

However, the content provided by the Amazon machine is still FAR superior and easier to get at than that offered by Google. Is seems to me that there is much more and better priced content with Amazon Prime.

The Fire platform is a very convenient way to purchase Amazon supplied products and view content - although the Nexus is, at this point, a better piece of hardware.
moarsauce123
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moarsauce123,
User Rank: Ninja
7/14/2012 | 6:43:04 PM
re: 10 Ways Kindle Fire 2 Must Top Google Nexus
Why cameras? A camera does not make anyone buy more products and content from Amazon. The Fire is not intended to be an awesome 7" tablet, it is intended for enticing users to buy more crap from Amazon. Cameras do nothing for that goal and would only jack up production costs. No idea why Google opted for a camera, because neither Google nor Amazon are in the market to sell hardware.
KSMITH802
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KSMITH802,
User Rank: Apprentice
7/14/2012 | 4:54:49 PM
re: 10 Ways Kindle Fire 2 Must Top Google Nexus
That is exactly what I have been thinking g for along time. It is very difficult to make it through the whole article going through a slide show for no reason. I usually skip the slide show article all together because I know I am going to be frustrated by time I get to the 3 slide.
RDJW
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RDJW,
User Rank: Apprentice
7/13/2012 | 11:55:16 PM
re: 10 Ways Kindle Fire 2 Must Top Google Nexus
Micro SD slot ranked 11 out of 12? Not even on the top 10? Everyone with a cell phone has a camera. Keep the camera and give me storage. 8gb on board is fine if has expansion. Keep the high-gloss glass, unless higher res is pointless with matte glass. Why not offer the basics for the $200, and make upgrade optional, 16 gb on board or MicroSD slot for next price tier? Guess which one will sell!
Leo Regulus
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Leo Regulus,
User Rank: Apprentice
7/13/2012 | 9:04:59 PM
re: 10 Ways Kindle Fire 2 Must Top Google Nexus
A 'Slide Show' as your lead article?
And although we can comment on the article, this publication has no (that I can find - and I've been looking a lot) ' Letters to the Editor ' Link. This is terribly unfair to the author(s) who logically did not make the decision to run a carnival Slide Show in lieu of a professionally illustrated article.
PLEASE ?
Michael Schenck
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Michael Schenck,
User Rank: Apprentice
7/13/2012 | 7:26:20 PM
re: 10 Ways Kindle Fire 2 Must Top Google Nexus
I also don't care about the weight, if the difference is that of a couple paper clips, who cares? As long as it is about the weight of a 350-500 page paperback, I think I can handle it...
Michael Schenck
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Michael Schenck,
User Rank: Apprentice
7/13/2012 | 7:17:39 PM
re: 10 Ways Kindle Fire 2 Must Top Google Nexus
Multi-cores are over rated. Off-loading graphics to a GPU and a Dual-core with a high frequency is better. Afterall, most people do not actively do more that 2-3 things at a time - one of which is email/twitter/facebook passively checking for updates, the others being listening to music while actively reading/surfing/gaming. I would rather have a dual core 2 ghz, with the 12 core gpu of the nexus 7 than a quad-core 1.5 GHz cpu.
dkerber028
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dkerber028,
User Rank: Apprentice
7/13/2012 | 6:44:28 PM
re: 10 Ways Kindle Fire 2 Must Top Google Nexus
You're not actually saying they should put a glossy screen (as opposed to a matte-finish) one, are you? I can't stand glossy screens; they're very tiring to read in any well-lit area, or outside.
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