Mobile // Mobile Devices
News
1/23/2012
10:33 AM
Connect Directly
Google+
Twitter
RSS
E-Mail
50%
50%

2012 Is Android's Year For Developers, Says Ovum

iOS is still key, but Android continues to draw developers along with Windows Phone.

After conducting their second annual developers' survey, London-based IT consultancy firm Ovum found Android is fast set to eclipse iOS "in terms of importance to developers," according to a recent press release.

iOS and Android are currently the top two platforms for mobile developers, with "growing interest" in Windows Phone and, amazingly, BlackBerry OS (despite the company's recent turmoil).

The survey, entitled "Developer Insights 2011: Trends in Mobile Application Development," was conducted to determine how recent changes in the mobile device market have also changed which platforms and technologies developers choose when building mobile apps.

Some of the insights revealed in the survey square with common-sense views of the smartphone market. Interest continues to build in Windows Phone 7, although it still lags far behind iOS and Android in terms of overall market share. Adam Leach, devices and platforms practice leader at Ovum, and author of the above research report, puts it this way: "The growing momentum behind Windows Phone indicates that Microsoft has managed to convince developers that its platform is worthy of investment; its challenge now is to persuade consumers."

The report also shows an increasing interest in web-based standards such as HTML5 as the way forward for building cross-platform mobile applications. The more traditional cross-platform approaches--e.g, Java and Flash--are on the wane. But vendor-specific distribution channels, such as Android Market, remain the most viable way to reach and build an audience for those applications.

While the survey focused on smartphones, developers who build for phones -- Android and iOS in particular -- are finding a growing market for their applications on tablets as well. With the growth of inexpensive (if slightly dodgy) Android tablets, like the $199 Kindle Fire and the forthcoming $200 Google Nexus tablet -- and a horde of even lower-priced tablets on the horizon after that -- a parallel market is opening up. Android apps originally written for smartphones sometimes need tweaking to run well on tablets, but it's inevitable that applications written for each venue may cross over into the other.


Click here to read the review of a $99 tablet running Android 4.0, a.k.a. Ice Cream Sandwich.

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Nov. 10, 2014
Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 16, 2014.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.