re: 8 Must-Haves For Windows Phone 8
"Underwhelming iPhone 5"? Is this an opinion of an Android user? It sounds like it. Perhaps the superb reviews of the phone don't matter, or the fact that it reached over 5 million sales in its first 3 days, limited only by availability. The Galaxy SIII took 100 days to reach 20 million.
I do agree with one thing here though, as I've been saying the same thing since 2010. It's very possible that people simply don't like Win Phone's UI. Microsoft has been marketing Win Phone as a phone that unlike others, you can whip out, use quickly, and then rapidly put away again. I can only assume that the people at Microsoft who developed the phone, and the marketing plans, were Win Mobile users. No one, even those in Microsoft, liked those phones. So I suppose they were thinking about how much people didn't want to use them, and this is what they came up with in a phone they believe people won't want to use.
It seems that those at Microsoft haven't used other phones. People love using their phones, and they are app centered, something the Win Phone isn't. With people now averaging 60 apps per phone, the Win Phone UI is going to have a hard problem, as it isn't easy to use with so many apps. I also assume that Microsoft knows that its Win Phone app catalog is small, so it's trying to divert people away from thinking about that. The catalog for wp8 will be extremely small, so that's an even bigger problem for them.