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2/9/2012
03:40 PM
Chris Murphy
Chris Murphy
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9 Powerful Business Uses For Tablet Computers

From the warehouse to the sales floor, see how companies creatively use iPads and other tablets to save time and money, sell more, and delight customers. Tablets may even find a home on garbage trucks.
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The telecom company Level 3 has given iPads to 1,300 salespeople. Several medical device companies are trying them to help quickly pitch doctors on their products. SAP has deployed more than 10,000 iPads to employees, including to salespeople. Tablets are a more natural device to have a one-on-one conversation around than a laptop.

One critical lesson from early adopters is that salespeople need different content when they start using tablets. Mobiquity, a mobile app developer, worked with a company that tried to provide broadcast-ready videos for use by salespeople, not considering the cost and time that would take to download, says Mobiquity president Scott Snyder. Level 3 and high-end furniture maker Holly Hunt each found that, when they gave salespeople tablets, they needed to make it easier for them to create tablet-friendly sales presentations. Templates of tablet-ready presentations--ones that a salesperson can customize with the would-be client's information and assets like product photos--are one option. Some companies still require a laptop to build those kinds of presentations, while others have built apps so salespeople can do that from a tablet.

RECOMMENDED READING

Tablets In Business: Hard Lessons From Early Adopters

iPads For All: One Sales Team's Story

Do iPads Belong At Sporting Events?

iPads As A Better Tool For Face-To-Face Collaboration

Tablet Shootout: Which Fits Your Enterprise?

10 Tablet Tricks To Try

Tablets of CES: Visual Tour

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Jellico1969
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Jellico1969,
User Rank: Apprentice
2/16/2012 | 6:10:20 PM
re: 9 Powerful Business Uses For Tablet Computers
Speaking as a minority, an IT professional, and someone with an MBA, I don't find her attire unprofessional, and I didn't even notice until you pointed it out. It occurs to me that the biggest problem faced by minorities (and likely women, though I can't speak to that extent) in IT, and indeed in general, is self-righteousness masquerading as championing minority issues.
cybrz
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cybrz,
User Rank: Apprentice
2/15/2012 | 4:44:47 PM
re: 9 Powerful Business Uses For Tablet Computers
Mr Murphy. The photo associated with this article "9 Powerful Business Uses For Tablet Computers" plays into preconceived stereotypes of Minorities and Women involved in Technology. This is very sad.... :-( Why is the only minority in this photo dressed unprofessionally (low cut blouse and high skirt)??
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