Anything that's traditionally been paper based is a candidate for replacement by tablet, says Joel Evans, of Mobiquity. Alaska Airlines was among the first airline to replace the large, paper books pilots carry with them for flight and weather information. Restaurants have tried replacing paper menus with tablets, or used them as a kiosk for self-serve ordering.
Merely replacing paper is the simple first step. The next step companies need to take is changing the content to add interactivity, click-through analysis, and links to more information. Is the tablet a gimmick, or a better venue that offers something more than paper? "We're starting to rethink content and displays around tablets," Evans says.