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Amazon Fire: The Buy Phone

Or should we call it the Prime Phone? Amazon hopes its smartphone will tempt people to ditch Apple and Samsung for dedicated access to Amazon products.

The Fire Phone's Firefly feature, which has its own button on the side of the phone, identifies movies, songs, and products.
The Fire Phone's Firefly feature, which has its own button on the side of the phone, identifies movies, songs, and products.

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Kristin Burnham
Kristin Burnham,
User Rank: Author
6/19/2014 | 10:07:41 AM
Not convinced
Sure, Amazon is an easy and convenient way to shop, especially if you're a Prime customer. But I'm not sure that's enough to entice iPhone users and other Android users to switch. This kind of feels like the rumored Facebook phone -- an entire ecosystem designed around one product.
User Rank: Moderator
6/19/2014 | 8:50:23 AM
Re: Pricey
If you consider the free year of prime as coming off the price, it basically is $100. The kind of person who will be interested in an Amazon branded phone is also the kind of person for whom spending the $100 on Prime is a forgone conclusion.
User Rank: Ninja
6/19/2014 | 12:56:14 AM
Re: Shakes things up
I also believe Amazon will need some other partner carrriers in addition to AT&T. Nokia selected AT&T as the exclusive carrier for some quarters hoping that AT&T will push the sales through its channels. However, it did not do good for Nokia. There will be many potential customers who would like to buy one but will not get one just because of being non-AT&T subscribers. This phone is not something that will push herds of people to jump to AT&T. Exclusive contracts do have perks but will it outweigh the cost of losing non-AT&T enthusiasts?
Shane M. O'Neill
Shane M. O'Neill,
User Rank: Author
6/18/2014 | 7:13:49 PM
Shakes things up
The Fire Phone is clearly a ploy to rope more shoppers into the Amazon ecosystem. But I wouldn't underestimate the power of the Amazon brand. The phone does have some unique features (Firefly, Prime, Dynamic Perspective) and perks like free Prime for a year. The smartphone market is brutal but it's getting predictable. This is a nice jolt. I am surprised by the high prices given Amazon's proud history of keeping prices down. The AT&T-only service is a head-scratcher too, but I'm sure Amazon will expand quickly if things go well. 
User Rank: Ninja
6/18/2014 | 7:09:51 PM

That's little pricey if you ask me. Keeping it around $100 would have been better I think and being exclusive with AT&T is a mistake, IMO.

User Rank: Apprentice
6/18/2014 | 5:44:04 PM
No thanks Amazon...You just work on getting more products on Prime status...I hate waiting for stuff in the mail.
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