Amazon.com founder and CEO Jeff Bezos debuted the new Kindle family, starting with the $199 Kindle Fire, an Android-based tablet that puts video, audio, Internet access (via Wi-Fi only), and more than 16,000 Android Apps at the consumer's fingertips. The three new Kindle e-readers are based on black-and-white electronic-ink technology. The $149 Kindle Touch 3G is Amazon's first touch-screen model. Touch navigation aims to make it easier than Amazon's older Kindle models to turn pages, search, and shop for content. No-cost 3G access to the Kindle store is built in. The $99 Kindle Touch is much the same device, but limited to Wi-Fi. At $79, the new standard Kindle is said to be 18% smaller and 30% lighter than the old model, yet it features the same 6-inch screen.