Take a closer look at Amazon's $199 Kindle Fire tablet, as unveiled Wednesday by CEO Jeff Bezos. One clear goal: Steal millions of hearts--and dollars--from Apple.
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There's no doubt that a device that costs $300 less than the lowest-priced iPad2 will have dramatically broader sales potential. "We're going to sell millions of these," said Bezos in an intended understatement, "so pre-order right away to make sure you can get your hands on one." The device is scheduled to ship starting November 15. We can't break the hardware costs down yet, but at $199, the odds-on bet is that Amazon is selling the hardware at a loss and counting on profits from sales of video, audio, books and apps.
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