Has ANY Microsoft product been a success with the 1.0 version? How about the 2.0 version? No, Microsoft usually takes at least three cracks at a product before finding the right solution the market accepts. Even though there were several "generations" of Zunes, not much changed. MS basically quit on Zune after the first version. Had MS continued more market research and done their usual product redesign they might have figured out something more acceptable to the market for Zune, WinPhone and Surface instead of waiting to start all over after Apple and Google. It also didn't help that the Zune store charged more than twice the iTunes rate for music.