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11/12/2013
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Android Wins 81% Of Smartphone Market

Apple's marketshare slips, Microsoft sees gains, and BlackBerry sales reach catastrophic lows.

8 Phablets To Watch
8 Phablets To Watch
(click image for larger view)
Android has a commanding lead over all other smartphone operating systems, according to data from IDC. Hardware makers shipped a combined 211.6 million Android smartphones during the third quarter of the year, giving it an incredible 81% of the market. At the same time, Apple saw its share of the smartphone market slip further, while Microsoft continued to make gains.

It's not all roses and gumdrops for Android device makers. Samsung alone accounted for 39.9% of all Android shipments for the quarter, said IDC. No other vendor had more than 10% of Android shipments. In fact, most vendors had less than 1% market share. IDC didn't provide a breakdown on the rest of the players, but Alcatel, HTC, Huawei, Kyocera, LG, Motorola, Pantech, Sony, ZTE, and many others are all scrambling for a piece of the Android pie. Of these, LG is perhaps the most successful after Samsung.

Microsoft is still posting gains. Sales of Windows Phone devices surged 156% year-over-year from 3.7 million units during the third quarter of 2012 to 9.5 million in the same period of 2013. Windows Phone still has a minimal footprint overall, though, with just 3.6% of the smartphone market.

[ The pie is growing. Who will benefit the most? Read Smartphone Sales Poised For Rapid Growth. ]

"Android and Windows Phone continued to make significant strides in the third quarter. Despite their differences in market share, they both have one important factor behind their success: price," said Ramon Llamas, research mManager with IDC's Mobile Phone team. "Both platforms have a selection of devices available at prices low enough to be affordable to the mass market, and it is the mass market that is driving the entire market forward."

Sales of iPhones continue to increase in raw numbers, but aren't growing at the same rate as are sales of Android-based devices. Apple sold 26.9 million iPhones during the third quarter of 2012 and 33.8 million during the third quarter of 2013. That represents 25.6% year-over-year growth, but its marketshare slid from 14.4% to 12.9%.

Sales of BlackBerry devices tanked. BlackBerry shipped 7.7 million handsets during the third quarter of 2012, but only 4.5 million during the third quarter of 2013. Year-over-year, its share of the market plunged from 4.1% to 1.7%. Given BlackBerry's struggle with BlackBerry 10 and its announcement during the middle of the third quarter that it was exploring strategic alternatives, it is no surprise to see its share of the smartphone market bottom out.

What makes Android so successful? Price and variety, says IDC. It notes sales of phablets, or large-screened smartphone, have surged from 3% of the market a year ago to 21% of the market this year. IDC expects that Nokia's new phablet will help drive more sales of Windows Phones during the fourth quarter. At the same time, the iPhone's small screen is hurting Apple.

"We believe the absence of a large-screen device may have contributed to Apple's inability to grow share in the third quarter," said Ryan Reith, Program Director with IDC's Worldwide Quarterly Mobile Phone Tracker. The sooner Apple can bring iPhones with large screens to market, the better.

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mak63
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mak63,
User Rank: Ninja
11/15/2013 | 9:11:00 PM
re: Android Wins 81% Of Smartphone Market




let me guess mrarick, an apple fan?

 
mak63
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mak63,
User Rank: Ninja
11/15/2013 | 9:04:34 PM
no surprise
Is anyone surprised by this numbers? I am not. And I will make a prediction. Android won't go any further up. Apple just a bit and Microsoft/Nokia will increase market share by a wide margin. Blackberry will stay pretty much the same.




Thomas Claburn
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Thomas Claburn,
User Rank: Author
11/13/2013 | 9:19:22 PM
re: Android Wins 81% Of Smartphone Market
Units shipped is only part of the picture. If you look at actual usage of mobile Web browsers, iOS still dominates, with over 55% market share.
http://netmarketshare.com/
rradina
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rradina,
User Rank: Ninja
11/13/2013 | 8:21:40 PM
re: Android Wins 81% Of Smartphone Market
I'm not so sure it's as different as XP/Win8 vs. 3.1 vs. DOS. That's pretty extreme. The latter doesn't even sport a graphical interface.

I might question even whether or not Android is as different between versions as Win95 and XP.
majenkins
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majenkins,
User Rank: Ninja
11/13/2013 | 4:56:44 PM
re: Android Wins 81% Of Smartphone Market
I am with Ashley confuzzled, cool word BTW, but by a different piece of missing information. I would guess, I hate to assume and I think you know why, that you are talking about the global market and not the US market. As much as I hate to admit but in the past the numbers were significantly different if you look only at the US market. In fact the last time I saw them iOS had a lead over Android in units shipped in one quarter. Is that still the case? Inquiring minds want to know.
mrarick
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mrarick,
User Rank: Apprentice
11/12/2013 | 10:36:15 PM
re: Android Wins 81% Of Smartphone Market
Can you really count Android as one OS? There are so many versions out there that developing for such a fragmented market is difficult. It's like trying to develop an application that runs on Windows 8, XP, 3.1 and DOS all at the same time.
AshleyM269
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AshleyM269,
User Rank: Apprentice
11/12/2013 | 4:35:23 PM
re: Android Wins 81% Of Smartphone Market
I feel a bit confuzzled reading this article, you should probably clarify what market share you are talking about as you certainly aren't talking about the Platform market share (the number most people will assume you mean by your numbers). Apple has slid to 12.9% of the market? No, they slipped to 12.9% of SHIPPED VOLUMES.

http://www.idc.com/getdoc.jsp?...

According to comscore, They control 40.6% of the MARKET as of September 13 (Before the iPhone 5s/5c had a chance to make an effect).
http://www.comscore.com/Insigh...
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