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1/29/2013
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Apple Adds 128-GB iPad Starting At $799

Apple says boosting storage capacity will make the iPad more useful for enterprises, educators and artists who work with large files.

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Apple on Tuesday announced a new version of its full-size iPad. The new hardware includes all the same features offered by the current, fourth-generation iPad, but doubles the maximum on-board storage to 128 GB for those who need the space. It has a 9.7-inch Retina Display, A6X processor, HD FaceTime camera, Apple's new Lightning port and iOS 6.1 preinstalled.

The new iPad goes on sale Tuesday, February 5, in white or black, for $799 for the Wi-Fi model, and $929 for the Wi-Fi + Cellular model.

Apple envisions that this new iPad is ideal for people running hardcore applications, and not just casual users. According to Apple, the App Store now has more than 800,000 applications -- 300,000 of which are just for the iPad.

"With more than 120 million iPads sold, it's clear that customers around the world love their iPads, and everyday they are finding more great reasons to work, learn and play on their iPads rather than their old PCs," said Philip Schiller, Apple's SVP of Worldwide Marketing. "With twice the storage capacity and an unparalleled selection of native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs."

[ In addition to more storage you also can get faster speeds. Read Apple iOS 6.1 Expands LTE Support. ]

Apple in a release provided several examples of businesses and artists using AutoCAD and other applications to design, build, create and record things. Such apps create extremely large files, and the new 128-GB iPad was designed, in part, to help expand the space in which those people can do their work.

One of my favorite applications to use on the iPad is GarageBand. The application itself weighs in at just under 700 MB. The riffs, passages and songs I've recorded through GarageBand vary between 50 MB and about 500 MB. Altogether, the app and files consume close to 2 GB of space on my iPad. For more serious artists who record longer and more involved bits than I do, GarageBand can chew through a lot of storage space very quickly. This is just one example.

InformationWeek asked readers recently if they'd buy such a device, and at least one said "Yes!" Contributor TC wrote, "Heck yes I would. More room for MY movies on interminable plane flights around the world. Really all depends on how you use the device. If Apple really wants to up the game, they should drop the 16 and just have 32, 64, 128 in the existing model spaces."

Contributor WP7 countered, "No way!!! For an extra $200 I could get a Surface Pro."

It will be up to buyers to decide whether a $799 tablet is too expensive to be appealing.

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burn0050bb
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burn0050bb,
User Rank: Apprentice
1/30/2013 | 7:33:15 PM
re: Apple Adds 128-GB iPad Starting At $799
This is the thing that makes me HATE Apple. Memory is cheap, but they price it as a premium in their products. They charge $300 for 128Gb memory, when you can get a USB flash drive of the same capacity for $70. And the memory probably costs them less than $50. F***K you, Apple.
Andrew Binstock
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Andrew Binstock,
User Rank: Author
1/30/2013 | 5:50:50 AM
re: Apple Adds 128-GB iPad Starting At $799
And the Nexus' screen has higher resolution than the iPad.
kamikrazee
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kamikrazee,
User Rank: Apprentice
1/29/2013 | 3:58:48 PM
re: Apple Adds 128-GB iPad Starting At $799
Have to agree. A port o the iPad would be a MAJOR game changer, a means of sync'ng without having to use iTunes would be another solid plus, and being able to use apps not obtained through Apple would reduce the sense of resentment and control that the manufacturer engenders from the outset.

They have a winner and know it. They needn't be greedy when we pay so much for the product.
Marc Lawrence
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Marc Lawrence,
User Rank: Apprentice
1/29/2013 | 3:49:36 PM
re: Apple Adds 128-GB iPad Starting At $799
Apple is dead to me ever since they screwed me out of the iPad Google Maps app.
wla1mjd
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wla1mjd,
User Rank: Apprentice
1/29/2013 | 3:45:23 PM
re: Apple Adds 128-GB iPad Starting At $799
...So let me get this straight, no performance enhancements whatsoever, still no SD card slot, all Apple did was slot in a different memory chip? Oh yeah, and the price of memory drops every year so the price should be the same or less right?

Wow. Good luck with that Apple.
mickrussom
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mickrussom,
User Rank: Apprentice
1/29/2013 | 3:44:45 PM
re: Apple Adds 128-GB iPad Starting At $799
the goog is laying the smack down on crapple. The non innovating loser company that charges brutal amounts for ram and flash.
mickrussom
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mickrussom,
User Rank: Apprentice
1/29/2013 | 3:43:57 PM
re: Apple Adds 128-GB iPad Starting At $799
Apple. What a bunch of losers. $800 bucks for a few extra bits of cheap commodity flash. What a sad, non-innovating loser company that comes out with a new product that has more flash. Hahahaha. innovation would be to have removeable msata flash and allow upgrades. But no, crapple makes its entire margin not on new features but overcharging for RAM and flash.

Loser company.
Rerednaw
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Rerednaw,
User Rank: Apprentice
1/29/2013 | 3:35:40 PM
re: Apple Adds 128-GB iPad Starting At $799
$800 price point for a tablet with no performance enhancement...I am uncertain how positive the demand would be.

Of course I've always had concerns with portable devices that didn't have a slot for standard (SD/XD/etc) memory...
Harry Devlin
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Harry Devlin,
User Rank: Strategist
1/29/2013 | 3:33:51 PM
re: Apple Adds 128-GB iPad Starting At $799
Hmm, or I can buy a 16GB Nexus 10 for $400, which includes a GPS (unlike the $800 iPad) so I can do off-line navigation (with NavFree), and also has HDMI out for hooking up to a TV in my hotel room, and has a MicroUSB port (unlike the iPad) if I need to bring along a lot of data like movies.

Or of course I can buy one of the many 32GB Android tablets with a MicroSD card slot for less than $500.

Apple is making its problems worse, not better, by refusing to come out with products that match the Android tablets in basic functionality. Those customers committed to iOS because of one of the very few apps not available on Android are Apple's core customers now.
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