Hit: The 5th generation iPod touch is pricey as music players go: $300 for the 32-GB model, and $400 for 64 GB. Of course, the iPod touch does a lot more than play songs, and its spec bump nearly puts it almost on par with the iPhone rather than being a generation or two behind. The iPod touch is king of a dwindling market, however; iPod sales are declining steadily, a long-term trend that shows no signs of reversal. The 5th-gen iPod touch's higher price may make it less appealing to holiday shoppers, particularly budget-aware parents who can still grab a 4th-gen iPod touch and save a few bucks. After all, there's a good chance the kids aren't clamoring for 1080p video.
The unanswerable question: Would Jobs have doubled-down on the iPod touch, adding a 4-inch Retina display, 5-megapixel camera, 1080p video recording, and Siri to a product line that's past its prime?