re: Apple iPhone 5: Opportunities And Threats
Not a bad article but a couple of real mistakes regarding the "lack of technology" on the iPhone 5.
Induction charging and NFC - Both technologies have their issues right now and I would suggest Apple has better offerings - for the time being. First up NFC - to have this as a proper, widely accepted payment system, retailers all over the world would have to replace ar add additional terminals in store - Apple's approach is to use existing technology to allow payments, loyalty cards, passes etc - I would argue this is better than having to upgrade a massive amount of payment systems. As for induction charging - yes this will come to us all eventually - but for now think about this. To inductively charge your device, you have to have a unit plugged into a wall socket - that table, or surface you place the device on for "wireless" charging has to be plugged in - now think about how easy that is to transport around - NOT. Do you honestly want to carry a whole charging unit, including induction plate , with you when you travel - probably not. Also, just for good measure, induction charging is about 30% less efficient than standard charging - it is getting better, it used to be about 60% less efficient. And finally, when induction charging gets to be more popular, the technology is actually fitted into the battery, so most devices will be able to be upgraded quite easily. The charging technology used in the iPhone is not revolutionary, just better than induction at this time.