Mobile // Mobile Devices
News
12/5/2008
04:54 PM
Connect Directly
RSS
E-Mail
50%
50%

Apple Sees 300 Million App Store Downloads

The App Store has been an undeniable hit, as iPhone and iPod Touch users have downloaded mobile applications at a rapid rate.

Apple announced Friday it has had over 300 million downloads from its App Store, a whopping total considering the store opened only five months ago.

The news came in the form of large print ads in the The New York Times and The Wall Street Journal. The company said it also had more than 10,000 apps in the store. The company did not provide numbers on the percentage of free apps versus paid programs.

Companies like Handango have been offering smartphone users the opportunity to buy and add new applications for years, but the process could be somewhat cumbersome. Apple has been able to leverage its large user base with iTunes to create a simplified way for consumers to browse, buy, download, and install apps on their iPhone or iPod Touch with a few clicks.

Apple recently released its most-downloaded list, and it shows that App Store users are fond of games and entertainment. Programs like the Internet radio streaming app Pandora, Facebook, and Google Earth were also popular. While fun and games dominate the charts right now, as the iPhone 3G infiltrates more businesses the number of enterprise applications is expected to swell.

The success of the App Store has not gone unnoticed by Apple's rivals, and many have implemented similar stores. For Google's Android platform, the search giant has created the Android Market for distributing applications. Google is taking a less-restrictive approach to what can get in its store in an effort to lure developers who may feel Apple's control is heavy-handed.

Research In Motion will also launch an online mobile app storefront in March 2009 for its BlackBerry smartphones. With RIM's store, content creators will be able to keep 80% of the revenue from any app sold, an increase from the 70% Apple gives developers.

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 18, 2014
Enterprise social network success starts and ends with integration. Here's how to finally make collaboration click.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
The weekly wrap-up of the top stories from InformationWeek.com this week.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.