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11/5/2012
10:06 AM
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Apple Sells 3 Million iPads In 3 Days

Apple wouldn't say how many of them were iPad Minis and how many were its larger tablet. Still, IDC says Apple's share of the tablet market has dropped to 50%.

iPad Mini Tablet: Visual Tour
iPad Mini Tablet: Visual Tour
(click image for larger view and for slideshow)
Apple's iPad Mini went on sale in 34 countries on Friday, Nov. 2. At 8 a.m. Monday morning, Apple announced it sold more than 3 million iPads over the weekend. In addition to the iPad Mini, the fourth-generation iPad also reached Apple Stores last week. The 3 million iPads sold includes both the iPad Mini and the fourth-gen iPad. Apple didn't provide a break down on which tablet sold more units.

The iPad Mini has a 7.9-inch display with 1024 x 768 pixels, an A5 processor with 512MB of RAM, a 5-megapixel main camera and 1.2-megapixel user-facing camera, storage options ranging from 16 to 64GB, and 10 hours of battery life.

Pricing for the 16-GB model starts at $329. The 32-GB model costs $429 and the 64-GB model costs $529. Keep in mind, the version of the iPad Mini that went on sale November 2 only has Wi-Fi and does not have 3G/4G mobile broadband. The 3G/4G models won't ship until later this month.

I stopped by my local Apple Store at about 8 p.m. Saturday evening. At that point, about 36 hours after the device went on sale, the store was sold out of all models. When I asked the staff, it said the 16-GB model was by far the most popular one it sold. The more expensive 32-GB and 64-GB models were slower to sell -- but managed to sell out anyway.

According to Apple, it has "practically sold out" of the iPad Mini across the U.S. Remember, the device was available for preorder beginning October 26. Apple was quick to sell through its initial supply of preorders.

"Customers around the world love the new iPad mini and fourth generation iPad," said Tim Cook, Apple's CEO, in a statement. "We set a new launch weekend record and practically sold out of iPad minis. We're working hard to build more quickly to meet the incredible demand."

Despite Apple's successful launch weekend for the iPad Mini, new figures from IDC should give Apple pause.

During the third quarter of 2012, shipments (not sales) of Apple's iPads slowed while those of Android tablets gained. Worldwide tablet shipments totaled 27.8 million units in the third quarter of 2012, says IDC. The total tablet market grew 49.5% year-over-year, and 6.7% over the second quarter of 2012.

Of all the tablets shipped during the quarter, Apple's 14 million gave it a 50.4% share of the tablet market, down from 59.7% a year ago. Samsung's tablet shipments showed huge growth. They climbed 325% between the third quarter of 2011 and the third quarter of 2012, from 1.2 million shipments to 5.1 million shipments, giving it about 18% of the tablet market.

Amazon ranked third with shipments of 2.5 million and a 9% share. Asus ranked fourth with shipments of 2.4 million and an 8.6% share. And Lenovo rounded out the top five with 0.4 million shipments and 1.4% of the tablet market.

Source: IDC.Tags: Samsung, Apple, Amazon, Asus, Lenovo, Tablet, IDC, tracker, Q3 2012, 3Q 2012, market share, galaxy, iPad, Kindle, Transformer, ideapad, 2012Q3Author: IDCcharts powered by iCharts

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