Researchers from Internet ad network Mindset Media say the Mac guy in the "I'm a Mac/I'm a PC" commercial is typical of Mac users: superior, self-satisfied, control freaks, perfectionists, politically and socially liberal -- and satisfied with their purchases.
Researchers from Internet ad network Mindset Media say the Mac guy in the "I'm a Mac/I'm a PC" commercial is typical of Mac users: superior, self-satisfied, control freaks, perfectionists, politically and socially liberal -- and satisfied with their purchases.Advertising Age:
These control freaks like everything in its place. They notice the imperfections in things, which stresses out them more than others. "Steve Jobs, from a design perspective, certainly is a perfectionist, and the Mac users tend to share that trait," [Sarah Welch, chief operating officer and co-founder of Mindset Media] said. This group is more likely to have purchased five or more pairs of sneakers in the past year and use teeth-whitening products.
Windows users, on the other hand, are a diverse group with only one personality trait in common: They are less creative than Mac users.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
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