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6/3/2013
12:41 PM
Jeff Bertolucci
Jeff Bertolucci
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Apple WWDC 2013: 8 Things To Expect

Will Apple unveil a new music service or iOS 7? Just don't expect a new iPhone or iPad to debut.
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Apple has grown insanely profitable by building apps and services that run exclusively (with a few notable exceptions) on its own hardware. But as Google and Microsoft release a flurry of cross-platform services, Apple's hold on its customers weakens. Example: an iPad user who lives inside Google Apps, or one who uses Microsoft SkyDrive rather than iCloud, may be easily swayed by a non-Apple tablet when it's time to upgrade.

At last week's D11 Conference, Tim Cook hinted that Apple would be open to porting its apps to other platforms -- yes, including archenemy Android. "If it made sense to do it, we would do it. There's not a religious issue with it," Cook said during an audience Q&A session. This doesn't mean, of course, that Apple is planning to announce a spate of Android apps at WWDC. But Cook did crack open that cross-platform door -- if only a bit.

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