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8/12/2014
04:38 PM
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Apple's Dominance Of Enterprise Mobility Slips

Android is gaining acceptance in business at the cost of Apple's iOS popularity while Microsoft languishes at the bottom.

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ChrisMurphy
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ChrisMurphy,
User Rank: Author
8/13/2014 | 5:00:01 PM
Re: In line with market US smartphone market share
I'm surprised Android tablets haven't made more inroads in the enterprise. That's an area where the IBM-Apple partnership could be very interesting, as companies use tablets for large-scale laptop replacement, such as for sales teams or field repair/technicians. 
Thomas Claburn
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Thomas Claburn,
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8/13/2014 | 4:58:28 PM
Re: In line with market US smartphone market share
It's less surprising when you consider that Apple has traditionally pursued profitability rather than marketshare. At least since Jobs returned to the company in the late '90s, Apple has sought to make high-end products with good margins, even if that means a minority market share. It sees itself as a premium brand like BMW or Tesla rather than General Motors. Due to Microsoft's absence from the mobile market in the years since the iPhone changed everything in 2007, Apple also became the mass market leader, until Android matured. Now things are returning to the old paradigm, but with Android in place of Windows.
4rch1t3ct
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4rch1t3ct,
User Rank: Apprentice
8/13/2014 | 1:46:24 PM
In line with market US smartphone market share
It isn't surprising to me given Apple had first mover advantage, and better security model. However, it is interesting to compare to market share. comScore April 2014 survey indicates Apple is the top OEM at 41%, with Samsung at 27.7%/ On the other hand, for smartphone platforms, Android is 52.5% with Apple at 41.4% (BB is 2.5% and decreasing quarter over quarter for more than a year). This implies BYOB style policy will continue to driveup Android as a percentage. The question is whether Android exceeds the market share percentage in the enterprise or does enterprise model the general market?
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
8/13/2014 | 1:29:21 PM
BlackBerry turns to dust
Poor BlackBerry. From dominant force to "not even tracked" in such a short time. RIP.
Gigi3
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Gigi3,
User Rank: Ninja
8/13/2014 | 2:05:54 AM
Apple's hold on the enterprise mobile market is slipping
"It appears that Apple's hold on the enterprise mobile market is slipping, although the company remains far ahead of the competition and its deal with IBM looks likely to fortify, if not improve, its position."

Thomas, you may be right, it seems that Apple is losing its grip over enterprise mobile markets. I think the main reason is that not too much innovation is happening at Apple labs after Steve Job's days. Now a day's peoples at enterprise level start using more Android based solutions   
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