AT&T Launches 'Apps Beta' Program - InformationWeek
IoT
IoT
Mobile // Mobile Devices
News
4/2/2009
04:05 PM
50%
50%
RELATED EVENTS
[Cybersecurity] New Methods for Managing the Skills Shortage
Jun 06, 2017
In this webinar, security experts discuss methods for doing better security with fewer people, inc ...Read More>>

AT&T Launches 'Apps Beta' Program

The program will let application developers test their programs and receive feedback before they're released to the public.

AT&T is trying to attract developers by making it easier to test applications and receive feedback before a final product is released.

The Apps Beta program, announced Thursday, is designed to be an incubator for mobile programs that will likely be sold through the carrier's portals. These apps are generally aimed at non-smartphones, or smartphones without a dedicated app ecosystem like the App Store for the iPhone and iPod Touch.

A typical trial program lasts four to six weeks, and developers can interact with a community to get feedback on their app. This can involve pointing out bugs, feature suggestions, and ratings. Developers have a financial incentive to join the program, as well-received apps can potentially get marketing help from AT&T and partners, as well as prominent placement in AT&T's MEdia Mall.

"We hope that by facilitating this level of collaboration between the developer community and early adopters, we'll see even more innovation as developers gain valuable customer insights that will ultimately benefit their long-term application development and marketing strategy," David Christopher, AT&T's chief marketing officer, said in a statement.

The move comes as mobile apps are becoming an increasingly important part of the mobile experience. While smartphone stores like the BlackBerry App World and Google's Android Market attract a lot of attention in this field, there is ample opportunity for developers targeting non-smartphones. Rival Verizon Wireless has seen much success with its V Cast slate of services, which is primarily used on regular cell phones.


Mobile applications can boost a workforce's productivity but can bring up multiple questions about security. InformationWeek analyzed how to get a handle on locking down data when it's on the move, and the report can be downloaded here (registration required).

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of Data and Analytics
Today's companies are differentiating themselves using data analytics, but the journey requires adjustments to people, processes, technology, and culture. 
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll