Mobile // Mobile Devices
News
2/5/2013
10:27 AM
Connect Directly
RSS
E-Mail
50%
50%

BlackBerry 10 Sees Strong U.K. Sales, Launches In Canada

Initial sales of the BlackBerry Z10 in the U.K. are better than that of the Nokia Lumia 920, analysts say. BB10 goes on sale in Canada today.

Six Ways The iPhone 5 and iOS 6 Amp Up Social Opportunities
Six Ways The iPhone 5 and iOS 6 Amp Up Social Opportunities
(click image for larger view and for slideshow)
Sales of the first BlackBerry 10 smartphone, the Z10, are off to an encouraging start in the U.K., according to several analysts. In separate research notes published today, Bernstein analyst Pierre Ferragu and Barclays analyst Jeff Kvaal each report sell-outs of the device in some locations.

The Z10, announced by BlackBerry last week, went on sale in the U.K. on Friday, Feb. 1. The Z10 is a touch phone that has a 4.2-inch HD display, a 1.5-GHz dual-core processor, an 8-megapixel camera, a removable battery, and 16 GB of on-board storage.

Bernstein's Ferragu conducted retail checks at stores across the U.K. and said, "We have grown more confident in the likely success of the BlackBerry 10 launch, supported by low channel inventories, strong operator support and material pent-up demand. Initial feedback we have received from distributors on the first days of sales is particularly positive."

[ Blackberry pitches to sports fans. Read BlackBerry, Samsung Super Bowl Ads: Only Semi-Successful. ]

Barclays' Kvaal performed channel checks of his own, and heard the same things from U.K. wireless retailers. Some stores were selling through their inventory, while others reported low stock thanks to strong sales.

"Our recent store checks suggest that initial sales of the BlackBerry Z10 are off to a solid, if not healthy start in the U.K.," said Kvaal. "We believe this is a function of strong sell-through versus limited sell-in. We believe BlackBerry's Z10 is off to a better start than the Lumia 920. The solid initial demand is a positive step in our view, despite the number of challenges that remain."

It is important to note that such channel checks aren't necessarily proof positive that BlackBerry 10 is going to be a success. Far from it. Initial sales success is good, but sustained sales would be better. There are also no details about the initial supply of devices given to retailers. For all we know, these stores were given a dozen phones each. These reflect the sales at a handful of stores in a single market. BlackBerry 10 has yet to launch in more than 100 markets worldwide.

Canada, BlackBerry's home market, launches BB10 today through several of the country's wireless network operators including Bell, Rogers and Telus. Canada's second-largest provider, BCE-run Bell, reported record preorders for the Z10 smartphone.

The Z10 goes on sale in the U.S. in March and the Q10 is expected to go on sale in April. There's no word yet about demand for either BlackBerry 10 device in the U.S.

Attend Interop Las Vegas May 6-10, and attend the most thorough training on Apple deployment at the NEW Mac & iOS IT Conference. Join us in Las Vegas for access to 125+ workshops and conference classes, 350+ exhibiting companies, and the latest technology. Use Priority Code DIPR02 by Feb. 9 to save up to $500 off the price of Conference Passes. Register for Interop today!

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
FritzNelson
50%
50%
FritzNelson,
User Rank: Apprentice
2/7/2013 | 1:51:43 AM
re: BlackBerry 10 Sees Strong U.K. Sales, Launches In Canada
RIM said today: GǣIn Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry smartphone. In fact, it was more than 50% better than any other launch day in our history in Canada,Gǥ said Thorsten Heins, President & CEO of BlackBerry. GǣIn the UK, we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone.Gǥ

It's good to see, I think. BlackBerry devices are still quite popular internationally, and most people I talk to actually would like to consider a BlackBerry 10 device. It'll be fun to see a race for 3rd place between BlackBerry and Microsoft. It will also be interesting to see what the U.S. demand for BlackBerry 10 is. It won't be too hard to beat recent BlackBerry numbers, so the bar is low enough that success is probably inevitable.
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - September 10, 2014
A high-scale relational database? NoSQL database? Hadoop? Event-processing technology? When it comes to big data, one size doesn't fit all. Here's how to decide.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.