RIM rebrands itself as BlackBerry and unveils a new operating system and two new smartphones. Take a closer look at the company's last hope of regaining mobile glory.
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The new platform has company-record app support for a first-generation platform, according to BlackBerry. There will be more than 70,000 apps available at launch, and the vendor says popular choices will include Skype, Amazon Kindle, Angry Birds, Facebook, Twitter, FourSquare, LinkedIn, Jetpack Joyride, New York Times, Wall Street Journal and The Economist. Business apps will be available from Box, BMC, DropBox, Evernote, SAP and WebEx. The platform will see "thousands more apps added each week" after launch, the company said. The BlackBerry World online store will also offer video from eight major studios, music from "all" leading record labels and a long list of digital media and entertainment options.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.