The BlackBerry Z10 is a good phone, but it doesn't get really cool until you use it as both your work and personal phone. BlackBerry 10 has a series of features the company calls "BlackBerry Balance," to make both roles work well and to protect each from the other.
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The BlackBerry hub integrates both Work and Personal communications, but of course users need the Work password to gain access to the Work communications. Notice that both my personal and work email accounts are listed, as are BBM (BlackBerry Messenger Service), text messages and Facebook. Scrolled below your view are Twitter, LinkedIn, Visual Voice Mail and, of course, phone calls. (That's right, the BlackBerry Z10 is also a phone!)
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