Mobile // Mobile Devices
News
5/5/2009
01:08 PM
50%
50%

BlackBerry Outsells iPhone In Quarter

Research In Motion had three of the five top-selling smartphones thanks to aggressive promotions, according to a new report.

Research In Motion's BlackBerry Curve outsold Apple's iPhone last quarter in the United States, according to data from the NPD Group.

According to the report, titled "Smartphone Market Update," RIM had a very successful quarter and had three of the top five best-selling smartphones for the first quarter. With the Curve at the top spot, the touch-screen BlackBerry Storm was the third most-popular smartphone, and the BlackBerry Pearl was in fourth place.

"Verizon Wireless' aggressive marketing of the BlackBerry Storm and its buy-one-get-one BlackBerry promotion to its large customer base contributed to RIM capturing three of the top five positions," said Ross Rubin, director of industry analysis at the NPD Group, in a statement. "The more familiar, and less expensive, Curve benefited from these giveaways and was able to leapfrog the iPhone, due to its broader availability on the four major U.S. national carriers."

While it may be difficult to replicate the buy-one-get-one free promotion in future quarters, the sales success shows that BlackBerrys are entering the mainstream. The company said more than half of its 25 million subscribers are now noncorporate users. RIM recently launched the App World to capitalize on this mainstream market.

Apple still had a strong quarter, as the iPhone 3G led to 1.6 million new subscribers for AT&T. Apple may get another sales boost this summer when it releases the iPhone 3.0 software, and many industry watchers expect the company to have a new smartphone as well.

The T-Mobile G1 was the fifth best-selling smartphone of the quarter according to NPD, and it has sold more than a million units since its release last October. The sales success is a good sign for the Android operating system, and it may spur other manufacturers to take a closer look at the Google-backed OS.


Mobile applications can boost a workforce's productivity but can bring up multiple questions about security. InformationWeek analyzed how to get a handle on locking down data when it's on the move, and the report can be downloaded here (registration required).

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.