Selfridges, which became the first British outlet to sell the new BlackBerry Q10, sold out first wave of smartphones in two hours.
BlackBerry 10: Visual Tour Of Smartphones, OS
(click image for larger view and for slideshow)
The BlackBerry Q10 has become the fastest-ever selling consumer electronics product for the high-end British department store chain Selfridges.
The device went on sale exclusively at the chain's flagship Oxford St. London store over the weekend, and the entire initial run of the pricey £696 ($1,077) phones was sold out within two hours.
BlackBerry U.K. said it had to make hourly delivery runs to the Carphone Warehouse concession selling the handheld inside the shop to keep up with customer demand. Officially, no actual sales data's been released, but at least one report suggests 2,000 units were sold in the first 90 minutes in London. Selfridges claimed similar success at its Birmingham and Manchester stores.
"The BlackBerry Q10 has been, without a doubt, the most highly anticipated smartphone we have ever sold and is already our most successful [one]," said Julian Slim, the store's head of home and leisure.
Carphone Warehouse chairman Sir Charles Dunstone was pleased as well. "We have never seen any product sell that amount of volume in such a short space of time -- it was incredible. We are expecting the nationwide launch of the BlackBerry Q10 to be huge for both BlackBerry and [us]," he said. Carphone Warehouse has 1,700 stores throughout Europe. The BlackBerry Q10 will be available generally on Tuesday, April 30.
The strong initial sales have to be very good news for BlackBerry, which has staked a lot on the Q10. "This initial success at Selfridges highlights the strong consumer demand for a high-end physical keyboard smartphone," said UK and Ireland managing director Rob Orr.
However, industry watchers cautioned that the strong initial day is not indicative of how well even the smartphone-mad British public will take to the device, and might simply reflect a launch event boosted by a restricted release.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Join us for a roundup of the top stories on InformationWeek.com for the week of October 9, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."