Mobile // Mobile Devices
01:43 PM
Connect Directly
Repost This

Canadian iPhone 3G Plans Drop After Complaints

Facing an outcry from potential customers, Rogers adds a cheaper data plan for Apple's touchscreen smartphone.

Following criticism that its service plans for the highly-anticipated iPhone 3G were too high, Rogers Communications announced Wednesday it will be rolling out a cheaper data plan option for Apple's smartphone.

Rogers, the exclusive carrier of the iPhone 3G in Canada, said customers could opt for a $30 monthly data plan that gives them 6 GB of data. This would come in addition to a voice plan, and to be eligible, customers would have to sign a three-year contract and purchase the smartphone before the end of August.

The previously announced iPhone 3G voice and data bundles ranged from $60 to $115 a month, with the most expensive plan topping out at 2 GB of data.

These plans drew many complaints from potential customers. Over 56,000 signed an online petition at decrying Rogers' plans and the need for a three-year contract.

"I was waiting for the iPhone but when I realized the rates that I'd be paying, I cancelled my Rogers account and got a BlackBerry from Bell. If Rogers lessens the commitment and gives me a reasonable rate, I'll purchase an iPhone," read one comment on the Web site.

Rogers said they decided to adjust their plan after hearing customer feedback.

"We listened to our customers, everybody from those who are very tech savvy to those who just knew they wanted this device and were really enthusiastic and didn't know how they were going to use the data but knew it was a data device," Rogers spokeswoman Liz Hamilton told the Globe and Mail.

The wireless operator estimated that, with 6 GB of data, users could visit 35,952 Web pages, or send and receive 157,286 e-mails, or watch 6,292 minutes of YouTube video a month.

By comparison, AT&T will be offering the iPhone 3G in the U.S. markets with a mandatory $30 a month unlimited data plans. Customers will have to sign up for a two-year contract.

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.