Normally, we don't think of IBM as a consumer electronics company--at least since it sold its PC business to Lenovo. So, you can imagine how surprised we were when IBM invited us to CES to check out a personal fitness offering from BodyMedia.
According to BodyMedia, the latest BodyMedia FIT BodyBand is one of those personal fitness gizmos that goes far beyond the basic wellness tracking features found in many similar offerings. Using the FIT BodyBand, anyone who wants to lose weight can have access to his own personal digital trainer and nutritionist. Powered by IBM WebSphere Decision Management software--the same business intelligence software that apparently powers big enterprises like the Port of Singapore--the latest FIT armband helps you make sense of all the fitness data you could possibly track (physical activity, calories, sleep patterns, etc.), and provides personalized coaching on how to succeed at your weight loss and fitness goals. Aha! So that's the reason IBM invited us. Our muscles get better and stronger through "the muscle" behind the FIT BodyBand; IBM's WebSphere.