Mobile // Mobile Devices
News
11/28/2011
11:27 AM
Connect Directly
RSS
E-Mail
50%
50%

Cyber Monday: Kindle Fire, iPad 2 Top Tablet Wish Lists

Tablets from Apple and Amazon are the hot products for the 2011 holidays, and the RIM PlayBook's future looks anything but jolly.

Amazon Kindle Fire: Visual Tour
Amazon Kindle Fire: Visual Tour
(click image for larger view and for slideshow)
E-tailers pulled out the stops on Cyber Monday, offering a virtual cornucopia of deals designed to entice tech lovers into Web purchases of everything from digital cameras to flat-screen TVs. But the hot seller of the season is proving to be tablets, with Amazon's Kindle Fire and Apple's iPad 2 leading the pack.

RIM's widely-hyped but much maligned Playbook, meanwhile, appears to be vanishing from store shelves for all the wrong reasons.

"This year marked Thanksgiving's emergence as the first big spending day of the 2011 holiday season with a record number of consumers shifting their focus from turkey to tablets and the search for the best deals," said John Squire, chief strategy officer at IBM's Smarter Commerce unit.

Big Blue is tracking holiday shopping trends through its Coremetrics group. The company said online sales were up 39.3% on Thanksgiving Day, compared to last year, and that it expects robust sales to continue through Cyber Monday. Market watcher ComScore reported strong Black Friday sales--up 26% year-over-year to $816 million.

In tablets, the Kindle Fire and iPad 2 were dominating online sales chatter in tech's hottest holiday category. Experian's PriceGrabber unit said 76% of consumers it surveyed would prefer receiving a tablet over a PC as a gift this year.

[As tablets become more common in the enterprise, it becomes crucial to manage them properly. Read Mobile Device Management: What's Still Missing. ]

Without providing specific numbers, Amazon said it sold four times as many Kindle products on Black Friday as it did last year, and that Kindle Fire, which features a color touchscreen, topped all Kindle sales. "We're seeing a lot of customers buying multiple Kindles--one for themselves and others as gifts--we expect this trend to continue on Cyber Monday and through the holiday shopping season," said Dave Limp, VP for Amazon's Kindle unit.

Target officials said Kindle Fire, which sells for $199, outsold the iPad 2, which starts at $499, in its stores on Black Friday. "This was a great Black Friday for Target and for Kindle Fire, which was the bestselling tablet in our stores on Black Friday," said Target merchandising VP Nik Nayar.

Amazon held firm on the $199 list price for Kindle Fire on Cyber Monday, but cut the price of the Kindle DX, which offers a large, 9.7-inch grayscale display, from $379 to $259.

Overall, Amazon said it has sold "millions" of its new Kindle line, including Kindle Fire, since introducing the devices on Sept. 28.

As for the iPad, PriceGrabber's survey found that, contrary to Target's experience, 83% of consumers would prefer to receive an Apple tablet compared to any other tablet brand. Only 5% would opt for a Kindle Fire, while 4% would choose a Samsung Galaxy Tab. "Our survey data confirms that the enthusiasm for the [Apple] brand will likely remain during the 2011 holiday shopping season," said PriceGrabber general manager Graham Jones.

Like Amazon, Apple was holding firm on pricing for its signature product on Cyber Monday, but was offering other incentives on the iPad 2, including free engraving and shipping.

Cyber Monday didn't bring good news for all tablet makers.

Reports indicate that Best Buy and other retailers have pulled RIM's sales-challenged PlayBook from their inventories. A check of Best Buy's site early Monday showed that the devices were still listed, but not currently available for Web purchase or store pick up--a sign that the PlayBook may turn out to be the real Thanksgiving turkey.

Apply advanced analytics to the sales pipeline, Web traffic, and social buzz to anticipate what’s coming, instead of just looking at the past. Also in the new, all-digital issue of InformationWeek: A practical guide to biometrics. Download the issue now. (Free registration required.)

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
YMOM100
50%
50%
YMOM100,
User Rank: Apprentice
12/3/2011 | 2:43:09 PM
re: Cyber Monday: Kindle Fire, iPad 2 Top Tablet Wish Lists
Whoopdidoo! Even with that price cut it is still overpriced for what one gets
YMOM100
50%
50%
YMOM100,
User Rank: Apprentice
12/3/2011 | 2:41:27 PM
re: Cyber Monday: Kindle Fire, iPad 2 Top Tablet Wish Lists
"The Fire is a vending machine disguised as a tablet." Can't word it any better! And most people don't get that part and constantly engage in the pointless comparison with the iPad.
I'd buy an iPad, if it wouldn't be so ridiculously overpriced. It is a nice consumer gadget, no doubt about it. But in the end I'd use it the same way as 80% of iPad users, which is exactly those features the Fire is designed for. So why waste my money?
Robin Van Persie
50%
50%
Robin Van Persie,
User Rank: Apprentice
11/29/2011 | 10:44:03 PM
re: Cyber Monday: Kindle Fire, iPad 2 Top Tablet Wish Lists
Here's an official statement from BestBuy about the BlackBerry Playbook:

Sunday, November 20th, Best Buy offered $300 instant savings to the BlackBerry PlayBook, reducing the price to $299.99 and $199.99 for the 32 GB and 16 GB, respectively. Customers have responded very positively to this short-term promotion available until Dec. 3 and, as a result, we are currently sold out of our inventory. We will have additional units available in the near future, at which time customers will be able to purchase the devices online at www.bestbuy.com.

Next time, please check your facts before drawing to such absurd conclusions.
GAM
50%
50%
GAM,
User Rank: Apprentice
11/29/2011 | 8:04:22 PM
re: Cyber Monday: Kindle Fire, iPad 2 Top Tablet Wish Lists
Apple did have a sale. The iPad2 was on sale on Black Friday on Apple's website. It was discounted 8% with free shipping and engraving.
dej353
50%
50%
dej353,
User Rank: Apprentice
11/28/2011 | 11:50:11 PM
re: Cyber Monday: Kindle Fire, iPad 2 Top Tablet Wish Lists
It's a shame apple doesn't offer items for sale. Oh Wait, don't they have iTunes? If they don't, they aren't very wise not to sell a product that can make them more money! I am glad I chose a smart company to buy my vending machine from! :") Your post kind of sounds like sour grapes? I say, to each their own, there is plenty of room for both Apple and amazon products, heck I must not be alone since amazon.com have sold so many Kindle Fire's in such a short amount of time. I love how for some odd reason it makes the apple loving snobs so very upset?
HELNIL000
50%
50%
HELNIL000,
User Rank: Apprentice
11/28/2011 | 6:03:44 PM
re: Cyber Monday: Kindle Fire, iPad 2 Top Tablet Wish Lists
The Fire is a vending machine disguised as a tablet. Amazon got it right!
As for the iPad...we have three...I access facetime from work and have the kids show me via the iPad that their homework is done...needless-to-say...GREAT!!
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.