Mobile // Mobile Devices
09:12 AM
Eric Zeman
Eric Zeman

Developers Buy Entire Stock Of Google Nexus One

Google announced via the Android Developers Blog that device-hungry developers have snatched up its initial inventory of the Nexus One handset.

Googler Tim Bray calls the Nexus One "a little too popular" in a blog post he published late Thursday. That's an odd way to describe a device that attempted to break new ground and ended up failing.

The Nexus One became available in January of this year and could only be purchased directly from Google's own Web store. It was initially available for T-Mobile's network, but an AT&T version eventually lined the virtual store shelves, too. Though Sprint and Verizon Wireless committed to selling the Nexus One, they both later reneged and sold newer devices instead. It wasn't long after that Google announced it was going to close up the Nexus One Web store.

Once the store was closed, the Nexus One was briefly unavailable. The device recently became available for developers only through the Android Developers Program. It was for sale to registered developers for the full retail price of $530. Bray explains what happened next.

"A couple of weeks ago, we arranged that registered developers could buy an unlocked Nexus One via their publisher page in Android Market. We think it's a good development platform and a nice phone. Apparently, you agree. Somewhat too many of you, in fact; we blew through the (substantial) initial inventory in almost no time, and they’re back-ordered from HTC, who are doing a pretty good job of managing runaway success amid a worldwide AMOLED shortage. Everyone appreciates that it's important to the platform to get phones in the hands of developers, so we're working hard on re-stocking the shelves; stand by."

Google hasn't published sales figures of the Nexus One, though it had sold about 50,000 units in its first few weeks of availability in January and February.

The Nexus One -- good phone though it may be -- has impressive specs, but is already being bested by the newest devices on the market. Devices from Samsung, HTC, and Motorola have larger displays, better cameras, and offer more features.

Unless you're a developer, there's little reason to go after the Nexus One. If you're dying for a Nexus One, however, you can always try eBay. A quick check on Friday returned thousands of available Nexus Ones.

Comment  | 
Print  | 
More Insights
Threaded  |  Newest First  |  Oldest First
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of October 9, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll