Mobile // Mobile Devices
News
7/28/2008
01:38 PM
50%
50%

Fabrik Launches Faster Eco-Friendly External Hard Drive

The SimpleTech drive can transfer data 25% faster than similar products and includes a companion online backup service and virus protection.

Fabrik on Monday launched an eco-friendly external hard drive that the company claims can transfer data at speeds 25% faster than products with standard USB 2.0 ports.

The SimpleTech drive communicates through the company's faster "Turbo USB 2.0" port. Standard USB 2.0 hardware transfers data at 480 Mbps.

The drive offers 500 GB of storage for personal computers running Apple's Mac OS X or Microsoft's Windows. The product comes with Fabrik's automated backup software, which, besides storing data in the drive, can also connect to the company's online backup service.

In trying to make its product more "green" than those of competitors, such as Western Digital, Fabrik has built the enclosure of its SimpleTech drives in bamboo and recyclable aluminum. In addition, the drives ship in recyclable packaging and include an Energy Star power adapter. Energy Star is an international standard for energy-efficient consumer products.

"At Fabrik, we're making an effort to support the environment, while adapting our products to better meet consumer needs and interests," Matt McRae, VP of marketing for Fabrik, said in a statement.

For Windows users, the new drive includes virus protection to help prevent the transfer of infected files before the backup occurs. Virus updates are available at no additional charge. The backup software can also be used to create a disaster-recovery CD.

Fabrik offers access to its online backup service through the SimpleTech software. The service is available at no charge for up to 2 GB of storage, or $5 a month for unlimited storage. Fabrik also offers online backup as a standalone service.

The SimpleTech Turbo USB 2.0 is available through retail stores and online retailers. The manufacturer's suggested retail price is $160.

Fabrik also makes SimpleTech drives with capacities of 250 GB and 320 GB. The products use an external power supply, weigh 4.8 ounces, and are 7.5 by 2.2 by 5 inches in size.

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Nov. 10, 2014
Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 16, 2014.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.