Mobile // Mobile Devices
02:46 PM
Eric Zeman
Eric Zeman

First Impressions Of Windows Phone 7

Microsoft's new smartphone operating system is a complete change-up compared to the older versions. Did Microsoft go far enough?

The Office Hub, for example, is where mobile professionals will find all their productivity applications. Based on what Microsoft was able to display today, it appears as though it is tightly integrated with Microsoft's existing enterprise systems.

An HTC representative, who didn't want to be named, noted that he's been using Windows Phone 7 for several months. He believes the Exchange integration is excellent, and the apps are powerful.

In some apps, there will be three little dots that appear in the bottom right corner. That's your indication that there are settings available to be adjusted. These dots appear in a black bar at the bottom of the page. Sometimes the black bar has other controls, which are sometimes labeled and sometimes not, depending on the app and the way the phone is held. This slight inconsistency might lead to a little confusion.

One really odd thing I noticed is that the screen only rotates to landscape view in some of the applications, but not nearly all. For example, from the home screen, if you hold the phone sideways, the icons don't rotate. They all face the portrait way. Sometimes, apps will rotate once you dig deeper into them, but not on the external menus of it. It's a bit inconsistent and weird. This is something I hope Microsoft fixes.

The browser (IE) performed well enough. Double-tap to zoom in or zoom out, and multi-touch are supported. Again, however, if you re-orient the phone from portrait to landscape, you lose the all the navigation controls for the browser, which makes it less functional.

The Windows Phone Marketplace was active on the devices, but the offerings were bare. Microsoft has said that there will be apps when the platform becomes available to general consumers. Navigating the games, apps, utilities, etc, though, was easy enough. The menus are very graphically rich and colorful.

Native apps -- the Tiles and Hubs -- all worked well and loaded almost instantly. They were extremely quick to jump to life and there were no delays. Third-party apps, however, were a lot slower. The demo IMDB client, and demo Facebook apps, for example, took nearly 30 seconds to open, which is just way too slow.

In sum, the new UI feels slick and polished. The architecture and lay-out is completely different from what Windows Mobile users might be used to, and that's a good thing. What's most absent is list after list after list of folders and files to interact with. It's based heavily on graphics, and larger, easy-to-digest groupings. That's all good.

Will it be a good competitor to iOS and Android? Well, it easily surpasses the usability of Symbian, though webOS and RIM OS users might have enough available to them to prevent them from switching.

Microsoft is re-entering a tough market. It's gone a long way to making Windows Phone 7 a better UI.

2 of 2
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of October 9, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll