Google on Thursday announced at its developer conference that a Chrome browser is now available for the iPhone and iPad. According to Google, Chrome has doubled in number of active users, up from 160 million last year to 310 million.
By expanding to iOS, it looks like Google wants to make it easier to collaborate, and edit from any device you are on. If you're like many people, you likely have a computer, a phone, and a tablet that you work on. And they probably aren't all Macs or all Android devices, so switching between them will become more seamless.
Also, Google Drive, which launched 10 weeks ago, now has 10 million users, according to the company. Google wants to help you live in the cloud by letting you edit and sync documents from any of your devices, even while you're offline. The initial reaction to Google Drive has been that it's like Dropbox, only not as good.
How serious is Google about the productivity space and consumerization of IT? There might be more of Google in your workplace in the future. Earlier this year, Amit Singh, leader of Google's enterprise business, told Fortune that "collaboration and sharing are the key areas. But it's also about simplicity and speed. The next version just shows up, so you don't have to install anything. Technology is moving out of the way. You never have to use a manual because it's simple and intuitive. You shouldn't have to worry about what we do in the back-end to enable that."