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11/20/2013
02:06 PM
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Google Launches Gadget Showrooms

Pop-up outlets called Winter Wonderlabs will open soon in six cities around the US.

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Kristin Burnham
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Kristin Burnham,
User Rank: Author
11/21/2013 | 8:21:22 AM
Memorable marketing, though
It's easy to write off these kitschy stores, but Google is doing a better job of making them a more memorable experience for consumers than Microsoft did with its static pop-up Surface stores and booths. I think the "Winter Wonderlabs" -- with its simulated snowstorm and snow pass ID and all -- achieve that goal, which is probably one of the most important things for the company during the holiday season.
Camber
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Camber,
User Rank: Apprentice
11/21/2013 | 6:53:14 AM
Re: Paramus? Really?
The choice of Paramus is a bit strange, though they do have a large mall but so do a lot of other places. And what about Aurora, IL which is a good 50 miles away from Chicago proper. But the real head scratcher is how quickly people especially in Paramus, Aurora, and NYC will tire of this Winter Wonderland theme, here it is not even Thanksgiving and I'm already sooundly sick and tired of the cold weather.
Michael Endler
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Michael Endler,
User Rank: Author
11/20/2013 | 6:47:04 PM
Re: Paramus? Really?
Or San Francisco! I know we have their barge floating over by Treasure Island, so I guess I shouldn't complain... Roseville is near Sacramento, and Canoga Park covers Los Angeles-- but nothing for the San Jose, San Francisco, or anything else in Google's backyard.
Lorna Garey
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Lorna Garey,
User Rank: Author
11/20/2013 | 5:16:07 PM
Paramus? Really?
Nevermind that it's a popup, how do they put them in NYC and Paramus and not Boston? #Robbed
Thomas Claburn
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Thomas Claburn,
User Rank: Author
11/20/2013 | 4:40:29 PM
Why not permanent stores?
Going with pop-up showrooms rather than permanent stores doesn't inspire much confidence, for me at least. Does anyone else think Google would be better served by publicly committing to a retail space and being forced to make it work?
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