Mobile // Mobile Devices
Commentary
8/24/2010
09:32 AM
Eric Zeman
Eric Zeman
Commentary
Connect Directly
RSS
E-Mail
50%
50%

Google Ogling Goggles For iPhone

Google has indicated that it plans to offer its Google Goggles search tool to the iPhone by the end of the year.

Speaking at Stanford University, David Petrou, a project lead of the Google Goggles product, said that the photo-based search product should be available to the iPhone before 2010 comes to a close.

Goggles, which is only available to Android handsets right now, allows users to take a picture of something and conduct a search based on the image. The image is sent to Google's servers where it is compared against other images with similar appearance. Once Google makes a match, it sends the results back to the phone. The service was first introduced in late 2009.

Goggles is good at some types of search, but not others. For example, taking a picture of a Porsche and sending it in for analysis isn't necessarily going to return information about the 911 Turbo S you've been eyeing. Instead, it is better with much more specific images. Petrou demonstrated that after taking a picture of a beer can, Goggles was able to correctly determine that the brand of the beer was Boddingtons (a fine choice, I must say).

While Google continues to refine and improve the software, it is also making sure to bring the product to Android's chief competitor, the iPhone.

According to Petrou, Google is weighing whether or not to open up to third-party developers. The problem is that Goggles requires control over the camera functions, including aspects such as white balance, exposure and more. This means Goggles needs to work independently as its own application, and not within the confines of another app. Still, Google is exploring new territory, and even suggested that it might marry the camera of smartphones with Goggles, which could lead to augmented reality visual search.

I can't say that I use Goggles too much, but it certainly has its appeal. I still think the best use for it is as a tourist who's exploring a new city for the first time, sees something unique, and wants to know what it is.

[Via PCMag]

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 18, 2014
Enterprise social network success starts and ends with integration. Here's how to finally make collaboration click.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
The weekly wrap-up of the top stories from InformationWeek.com this week.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.