Mobile // Mobile Devices
05:15 PM

Handango Partners With Mobile Game Publishers

The mobile application retailer finds that smartphone users are increasingly choosing fun and games over productivity apps.

Despite the faltering economy and the shrinking cell phone market, mobile gaming is still seen as a growth industry, and revenue should hit $4.5 billion this year.

With this in mind, the online mobile application retailer Handango announced a partnership with game publishers Digital Chocolate and I-play. The deal will expand Handango's catalog of mobile games for Windows Mobile and BlackBerry, and it will include "Deal Or No Deal," "Jenga," "Mercenaries 2," "3D Brick Breaker Revolution," and "The Fast And The Furious: Tokyo Drift."

"With the 'Games' category now coming in at second place behind 'Entertainment' for the first time in Handango's history, we are excited to expand our content offerings through partnerships with some of the leading mobile game publishers in the industry," said Alex Bloom, Handango's VP of content, in a statement. "Digital Chocolate and I-play have created an incredible array of games for the exploding smartphone marketplace."

Once the exclusive domain of mobile professionals, smartphones have gained a larger, more casual market. Handango has seen that trend impact its customers' downloads, and games and entertainment recently surpassed business and productivity apps.

The partnership also points to an increasing demand for mobile applications overall. Apple's App Store has been a major catalyst for this, and iPhone and iPod Touch users have downloaded more than 300 million apps in about six months.

Other mobile providers have noticed the growing importance of mobile apps and are launching their own stores that compete with Handango. Google's Android and Research In Motion's BlackBerry already or will soon have a centralized hub for finding, buying, and downloading mobile programs. Even Microsoft's Windows Mobile is reportedly readying its own app store that will be launched alongside Windows Mobile 7.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of September 25, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.