Mobile // Mobile Devices
04:28 PM
Art Wittmann
Art Wittmann
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How IT Views RIM's Future: Exclusive Research

IT professionals have strong feelings about RIM, its products, and its plight. But the real issue is end user device preference.
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While BES looks to have some life left in it, BlackBerry Mobile Fusion, the company's intended successor to BES, has a tough audience to convince. Almost half have made up their minds not to migrate to the product, while only 4% are sure they will. The rest will figure it out. Out of the gate, RIM has made classic mistakes in messaging around BMF. The company's early messaging has been that while the BMF can manage Apple and Android phones too, you'll be able to do far more with Blackberry phones. Just what IT pros are looking for, a system that treats the preferred phones of their users as second-class citizens.

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User Rank: Apprentice
2/4/2012 | 5:24:04 PM
re: How IT Views RIM's Future: Exclusive Research
It is understandable the situation RIM faces now because RIM is a real singer, but Apple or Google is a pop star. Of course pop star has more audiences, but we'll know a real singer has better taste and style. 80% more people don't have professional knowledge to the electronic devices.
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