IT professionals have strong feelings about RIM, its products, and its plight. But the real issue is end user device preference.
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While BES looks to have some life left in it, BlackBerry Mobile Fusion, the company's intended successor to BES, has a tough audience to convince. Almost half have made up their minds not to migrate to the product, while only 4% are sure they will. The rest will figure it out. Out of the gate, RIM has made classic mistakes in messaging around BMF. The company's early messaging has been that while the BMF can manage Apple and Android phones too, you'll be able to do far more with Blackberry phones. Just what IT pros are looking for, a system that treats the preferred phones of their users as second-class citizens.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.