The Intel-Carnegie-Mellon team put the scanning robot to use for other purposes, too. Based on the data it collected from the university's bookstore, the researchers created an interactive version of the shop, resembling it in every way. Here, Jon Francis, a doctoral candidate, shows how the immersive system lets customers select and see more about items on the shelf. By the way, this use isn't just a future one. It's present. The virtual store is up and running on the school's Pittsburgh campus.