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2/12/2014
03:16 PM
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iPad Dominates Enterprise Tablet Market

Apple is winning the tablet battles that matter, even in the workplace, new research says.

iPad Activations by Industry (Source: Good Technology Mobility Index Report Q4 2013)
iPad Activations by Industry (Source: Good Technology Mobility Index Report Q4 2013)

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Susan Fourtané
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Susan Fourtané,
User Rank: Ninja
2/16/2014 | 1:43:20 AM
Re: What about education?
Thanks, Michael. Yes, that makes sense. :) 

-Susan 

 
Michael Endler
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Michael Endler,
User Rank: Author
2/13/2014 | 5:34:54 PM
Re: What about education?
Susan, that's a marvelous question. Yes, education is a huge market for Apple, and for iPads in particular. Here's my guess: The education segment's no-show in the chart probably says more about Good's clientele than about the number of iPads used in schools. Good offers an enterprise-focused set of tools. That doesn't make them inappropriate for schools, but I imagine there are other MDM options out there that might be better suited to a school's needs.
RobPreston
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RobPreston,
User Rank: Author
2/13/2014 | 12:05:07 PM
Re: Surprised
Apple was first to market, and part of the iPad's early enterprise momentum is because of its cachet.
Whoopty
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Whoopty,
User Rank: Ninja
2/13/2014 | 8:50:42 AM
Surprised
Really surprised that iPads have caught on so much in the business sector, considering Apple's penchant for releasing products the are regularly overpriced for the hardware on offer and tend to be more style focused than anything. 
anon7519435304
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anon7519435304,
User Rank: Apprentice
2/13/2014 | 1:51:18 AM
Re: What does marketshare really mean?
Unisen iPazzPort Cast is a mini engine to turn your Home HD Screen become a All Media Sharing Center with full screen by Smart phone or tablet.
Susan Fourtané
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Susan Fourtané,
User Rank: Ninja
2/13/2014 | 1:39:36 AM
What?! Re: Office would be useful on the iPad.
Chas, 

"Office would be useful on the iPad."

What a disturbing idea! Why would someone would like their iPad to start crashing on a daily basis?! The iPad doesn't need Office. 

-Susan

 
Susan Fourtané
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Susan Fourtané,
User Rank: Ninja
2/13/2014 | 1:32:19 AM
What about education?
Michael, 

iPads have consistently been adopted by education for years. The schools in Europe that have adpted tablets for all their students, teachers, and administration have chosen iPads.

Yet, I don't see education included in the chart. Would it be part of the "other" 7.6%?

-Susan 
melgross
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melgross,
User Rank: Ninja
2/12/2014 | 8:31:55 PM
Re: What does marketshare really mean?
Yes. That's true. I mentioned usage as a reason why I don't believe the marketshare numbers we see.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
2/12/2014 | 7:02:35 PM
Re: What does marketshare really mean?
Internet usage stats may be useful here:

"Out of all tablet internet usage in the US, Apple generates 80.3% followed by Amazon with the Kindle (7.4%) and Samsung (4.2%)."

Regardless of how many tablets are being sold, people are using iPads more than any other tablet.

http://gs.statcounter.com/press/new-statcounter-data-finds-that-tablet-internet-usage-is-less-than-5-percent-globally

 
Charlie Babcock
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Charlie Babcock,
User Rank: Ninja
2/12/2014 | 6:46:44 PM
Office would be useful on the iPad.
If Microsoft put Office on the iPad, the tablet market might be forever out of reach, but at least it would be moving more copies of Office. It's hard for me to see why Microsoft, HP or somebody hasn't succeeded in producing a useful workplace tablet, running Office.
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