Apple is widely expected to debut a smaller version of the iPad alongside the iPhone 5 next month. A new survey points to consumer disinterest--but the logic doesn't work for me.
10 Tablets To Shake Up 2012
(click image for larger view and for slideshow)
Apple's yet-to-be-announced iPad Mini could be an epic failure, if we're to believe the results from a survey conducted by CouponCodes4u. The online coupon site polled 1,873 American consumers about the iPhone 5 and the iPad Mini. Shockingly, 78% of the respondents indicated they'd skip the iPad Mini in favor of the iPhone 5.
The results, published by Cult of Mac, could be skewed by the fact that 77% of the respondents already own an iPhone of one variety or another. Even so, this sampling might be cause for concern for the iPhone and iPad maker.
The survey asked respondents why they'd prefer an iPhone 5 over the iPad Mini, and 46% of people said the iPad Mini is "pointless." Slightly fewer people, 39% of respondents, said they'd simply use the iPhone 5 more. The survey didn't allow respondents to elaborate on their decision-making processes.
Of the 22% of respondents who said they'd pick the iPad Mini over the iPhone 5, 52% said they already owned an iPad. That means many of them would double-up on iPads. Again, the survey doesn't tell us important data points, such as whether or not those respondents would sell their larger iPad, or why they'd want a large and small iPad in their house.
Another reason some respondents would pick the iPad Mini over the iPhone 5: 69% believe that the iPhone 5 won't be that much different from than iPhone 4/4S.
That logic doesn't work for me, and points out several flaws in the study.
First, it means consumers are assuming that the leaked iPhone 5 shots, images, and specs are accurate. Though some of these details probably are in the ballpark, Apple always manages to surprise in some way, shape, or form with its hardware. Second, it ignores the fact that, other than size, the iPad Mini would likely not be all that much different from the larger iPad.
One last data point of interest: 41% of the respondents believe that the smaller tablet craze is a trend, and that Apple shouldn't bother with a smaller version of the iPad. This directly contrasts with the popularity of the new Google/Asus Nexus 7 tablet, which has been a strong seller during its first few weeks of availability.
At the end of the day, it is important to point out that the poll asked people to rate the desirability of products that don't actually exist. In other words, I'd love to see this poll conducted all over again once we have some facts on hand to help with our decision making.
Apple is expected to debut the new hardware next month.
Android and Apple devices make backup a challenge for IT. Look to smart policy, cloud services, and MDM for answers. Also in the new, all-digital Mobile Device Backup issue of InformationWeek: Take advantage of advances that simplify the process of backing up virtual machines. (Free with registration.)
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Join us for a roundup of the top stories on InformationWeek.com for the week of September 18, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."