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3/8/2012
09:39 AM
Eric Zeman
Eric Zeman
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iPad Rivals Fire Back

Samsung and Nvidia respond to harsh comparisons Apple made during launch of the new iPad with criticisms of their own.

Apple is prone to pointing out the faults of its competitors during product keynotes. Wednesday's launch of the next-generation iPad was no different, and its remarks earned Apple the ire of those who were called out.

First up, Samsung. Apple picked on Samsung's Galaxy Tab 10.1. It compared the Android Twitter application as realized on the Tab 10.1 to the Twitter app for the iPad. Apple said that Twitter for the Tab 10.1 looks like a blown-up smartphone app, and that the text is too tiny. This is essentially the truth. There's one version of Twitter that runs/looks the same on all Android devices. It actually *is* a smartphone app that can adjust to other form factors, such as tablets. The text is small, but can be adjusted via the settings tools.

Apple crowed about how Twitter on the iPad looks gorgeous, is optimized for the screen, and offers a better overall experience. It's true that Twitter for the iPad is a really good application. In fact, it is one of my favorites. However, Apple forgets to mention that Twitter created a single application that is dedicated to the iPad. If Twitter created a customized application for the Tab 10.1, you can be sure the experience would improve.

[ iPads aren't the right tool for every business. Read iPads Don't Work For These SMBs. ]

Were Apple's comments fair? Not really. Despite the fact that Twitter for the iPad is superior to Twitter on Android tablets, it's not, strictly speaking, an Apple-to-apples comparison.

How did Samsung respond? Soon after the keynote ended, Samsung Mobile's PR chief in the U.S. sent an email to journalists pointing out what the Samsung Galaxy Note 10.1 (its new tablet, which comes with a stylus, er, the S-Pen) can do compared to the new iPad.

What can the Note do that the iPad cannot? The Note can: view and work with two apps at the same time; cut-and-paste content between two apps side-by-side; take notes in one app while viewing content in another app; and edit and write with high levels of precision thanks to the S-Pen. The new iPad does none of these. Samsung also brags about the Note's lighter and thinner form factor, USB device support, and expandable storage options.

Fair enough. It's true, the S-Pen lets Note 10.1 owners do these things. Feel free to come up with your own list of things the iPad can do that the Note 10.1 cannot.

So what about Nvidia? At one point during its presentation, Apple showed a comparison of how well the new A5X SoC performs compared to other competing processors. One of the processors benchmarked by Apple was Nvidia's Tegra 3 processor, the quad-core monster that also has separate GPUs. The chart shown by Apple claimed that the A5X is four times faster than the Tegra 3.

Nvidia wants Apple to prove it.

Speaking to ZDNet, Nvidia spokesperson Ken Brown said that the company was flattered by Apple's attention on the Tegra 3, but the company wants to see the detailed results achieved by Apple in its tests.

"We don't have the benchmark information," said Brown to ZDNet. "We have to understand what the application was that was used. Was it one or a variety of applications? What drivers were used? There are so many issues to get into with benchmark."

Will Apple reveal how it came by its results? Bah, I doubt it.

In my experience, pre-production devices with a Tegra 3 processor on board were among the fastest I've ever used. I haven't had a chance to play with the new iPad yet, but I am sure once it lands in reviewers hands, it will be benchmarked to death.

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pkohler01
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pkohler01,
User Rank: Apprentice
6/1/2012 | 8:51:30 PM
re: iPad Rivals Fire Back
It kind of annoys me when a company spends so much time talking about what competition can't do. It really shows that they feel threatened by Android. And they should.

Androids biggest problem is that marketing for Android is horrible. Android is a platform that's so feature rich it basically makes the iOS look like a joke. Yet people flock to iOS devices. And if most people are like my group of friends, they spend most of their time complaining about their iOS devices.

ANON1241471931665
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ANON1241471931665,
User Rank: Apprentice
3/12/2012 | 1:29:31 AM
re: iPad Rivals Fire Back
The only thing that matters is happy customers and sales volume. More happy customers builds ever more sales volumes and Apple is winning the game at this point for many strong reasons, not just 1 or 2. I read all of the news about Apple products and Android based devices I can find and I stayed out of the market until the iPad3 because I wasn't satisfied with the iPad2 features or the competing Android based tablets. I'm buying the new iPad and the new AppleTV because they finally have so many things right for what I want to do with them that no other product comes close. The convenience of loading SD card based pictures, editing them quickly with the new iPhoto App and displaying them on the big screen TV nearly instantly, then sharing them as albums is way more convenient than any competitor. The end to end flow that Apple achieves is always far simpler than the competitors again and again and that matters so much more than one spec here or there that may be slightly lower in the hardware. The tablet vendors playing a hardware only game never did understand how to compete effectively against Apple and they will drop out of the market at a very fast rate in 2012 due to the iPad2 that they still aren't competitive with. It's an exciting time to be a consumer. Sadly for the Android based vendors, Apple's ecosystem is so far ahead that even if they make better spec tablets and sell them at lower prices they still aren't going to get much traction. It's all about defining those activity flows that change people's lives, and the other vendors aren't even talking about that let alone achieving it.
FireMadeItGood
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FireMadeItGood,
User Rank: Apprentice
3/9/2012 | 3:56:29 PM
re: iPad Rivals Fire Back
Agree. Android is ready for prime time in the smartphone space, and is a very viable alternative to the iPhone. In the tablet space though, it needs more work. It'll catch up, but it's not there, in both apps, and the overall OS experience.
Aden11
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Aden11,
User Rank: Apprentice
3/9/2012 | 2:40:09 PM
re: iPad Rivals Fire Back
"Don't worry, within next few weeks Samsung is planning to release at least 3 more tablets ranging from 10.5" to 13.5"..."

You do know it is a sarcastic comment...right :)
alexcline
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alexcline,
User Rank: Apprentice
3/9/2012 | 12:55:07 PM
re: iPad Rivals Fire Back
Interesting that no other tablet maker has the desire or ability to really challenge the ipad. I really enjoy mine, but I do see that Haleron has a new 9.7 inch tablet with 10+ hours of usability and Android 4.0. The Haleron Tablet uses the same Device as the iPad, dual cameras, 1GB RAM and all at half the price i paid goe my iPad. But really, for me, it is the content that Apple offers that makes the difference. I believe if an Android maker goes with content offers, they could have a competitive device.
maralatho
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maralatho,
User Rank: Apprentice
3/9/2012 | 5:16:46 AM
re: iPad Rivals Fire Back
The best is the one which the most people G given the freedom to choose for themselves G choose to buy.
Steve W
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Steve W,
User Rank: Apprentice
3/9/2012 | 2:14:56 AM
re: iPad Rivals Fire Back
Please explain why comparing Twitter on the iPad to Twitter on the Galaxy Tab is "not, strictly speaking, an Apple-to-apples comparison"! If the point that Tim Cook was trying to make is that the iPad has the best apps, then I think his point was made. The fact that Samsung does not make apps, and Samsung does not make an SDK is no excuse.

" If Twitter created a customized application for the Tab..." IF! IF! IF!

Android is so fragmented that custom apps for a single model don't exist, and that's the point of the comparison.

"Don't worry, within next few weeks Samsung is planning to release at least 3 more tablets ranging from 10.5" to 13.5"..."

Oh yeah, that's going to improve the situation. Samsung will then need 4 custom Twitter apps in order to have optimized apps for each. NOT GOING TO HAPPEN!
mpsmart
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mpsmart,
User Rank: Apprentice
3/8/2012 | 10:45:44 PM
re: iPad Rivals Fire Back
Or has the market already done that? As Steve Jobs said, if people like it, they'll buy it, if they don't, they won't. Sure, fads and marketing play a big role, but its all part of the game. A game that Apple is too good at.
mpsmart
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mpsmart,
User Rank: Apprentice
3/8/2012 | 10:39:39 PM
re: iPad Rivals Fire Back
This is what product companies do. Apple is no exception. To say they are "prone to pointing out faults" may be true, I still think it would be wrong to call them bad-mannered in their approach, which has proven to be successful. But man, that side-to-side feature sounds awesome. Apple needs to develop some neat ways to go about implementing that into the OS and soon
Dudeman44
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Dudeman44,
User Rank: Apprentice
3/8/2012 | 10:06:38 PM
re: iPad Rivals Fire Back
Yes, between Samsung, Asus and the rest, they'll release about 45 new tablets this year, all with different features and specs, non consistent with one another. They will all run the open-virus android os and some apps may work on your device. Sounds great, can't wait. I wonder why Apple is so succesful...
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