Mobile // Mobile Devices
News
9/17/2012
08:20 AM
Connect Directly
RSS
E-Mail
50%
50%

iPhone 5: 2 Million Orders On Day 1

Apple said more than two million preorders for the iPhone 5 were placed during the first 24 hours of availability. AT&T also said the iPhone 5 is the fastest-selling version of the iPhone yet.

iPhone 5's 10 Best Features
iPhone 5's 10 Best Features
(click image for larger view and for slideshow)
Apple and AT&T said Monday that consumers are clearly voting with their wallets when it comes to the iPhone 5.

"iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal," said Philip Schiller, Apple's senior VP of worldwide marketing, in a statement issued Monday. "iPhone 5 is the best iPhone yet, the most beautiful product we've ever made, and we hope customers love it as much as we do."

Two million people placed orders for the iPhone 5 in the first 24 hours it was available from Apple's website. Apple didn't say how many iPhones have been preordered in total so far.

AT&T, too, said that it set a sales record over the weekend for new iPhones, though it declined to provide any hard sales figures for its share of the iPhone 5 pie.

The iPhone 5 is "the fastest-selling iPhone the company has ever offered. Customers ordered more iPhones from AT&T than any previous model, both on its first day of preorders and over the weekend," said AT&T.

[ Not buying into the hype? See 5 Alternatives To The Apple iPhone 5. ]

AT&T said that customers looking for the iPhone 5 can still purchase one from its website, but shipping times have slipped to "14 to 21 days." AT&T reminds people that if they'd prefer to pick an iPhone up in person, its stores will open at 8 a.m. Friday morning.

Preorders for the iPhone 5 kicked off at 3 a.m. Eastern time Friday, September 14. Heavy initial demand for the device from Apple.com sapped its launch stock of the phone. As with AT&T's site, Apple.com now shows that consumers preordering the phone today won't receive it for "2 to 3 weeks."

Apple said that interest in the iPhone 5 has been staggering. "Preorders for iPhone 5 have been incredible," said Apple spokeswoman Nat Kerris to AllThingsD. "We've been completely blown away by the customer response."

Sprint and Verizon Wireless have yet to make any statements regarding preorders for the iPhone 5, though both carriers are offering the device, as well.

The iPhone 5 has a larger 4-inch Retina Display, A6 processor, LTE 4G (AT&T, Sprint, Verizon), an improved 8-megapixel camera and user-facing camera, wideband audio, better noise cancellation, and 8 hours of LTE Web surfing. Pricing for the iPhone 5 ranges from $199 to $399, depending on storage capacity.

It will be available in stores beginning September 21.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
CuriousTom
50%
50%
CuriousTom,
User Rank: Apprentice
9/17/2012 | 9:11:48 PM
re: iPhone 5: 2 Million Orders On Day 1
I think if these Apple fans were told to line up and jump off of a cliff (by Apple) they would do it! It is just amazing to me how the seller (Apple) has total control of these buyers!
Tom LaSusa
50%
50%
Tom LaSusa,
User Rank: Apprentice
9/17/2012 | 7:05:44 PM
re: iPhone 5: 2 Million Orders On Day 1
Actually, yes -- yes there is.

A very odd statement, rdavis. Obviously the device makers are battling every day for your dollar.

Also an article like this is good reference in a few months from now when official numbers, as well as independent studies on the purchases, are made. Apple can claim two million preorders, but until those phones are delivered, no sale has been made. It will be interesting to see what the actual sales turn out to be.

Tom LaSusa
InformationWeek Community Manager
rdavis20701
50%
50%
rdavis20701,
User Rank: Apprentice
9/17/2012 | 6:20:58 PM
re: iPhone 5: 2 Million Orders On Day 1
WHO SARES how many stinking phones they sell. Is there a compition? I think some of the reporters write just to fill space.
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 24, 2014
Start improving branch office support by tapping public and private cloud resources to boost performance, increase worker productivity, and cut costs.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.