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10/12/2012
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iPhone 5 Map Flap Doesn't Stop Consumers

Potential buyers considering Apple's iPhone 5 don't see the Maps app as a showstopper problem, new research says.

Apple
Apple iPhone 5 Teardown: Visual Tour
(click image for larger view and for slideshow)
The shortcomings of Apple's iOS 6 Maps app, acknowledged by CEO Tim Cook, appear to matter very little to potential iPhone 5 buyers.

Apple decided to create a new Maps app that doesn't rely on Google's data, a move that media accounts have characterized as a disaster. Yet, a survey released on Friday by ChangeWave Research suggests that the issue is relatively minor as far as consumers are concerned.

Paul Carton, ChangeWave's VP of Research, said in a statement that neither the media coverage of problems with iOS 6 Maps nor reports about potential incompatibility issues arising from the iPhone 5's new Lightning connector have had an impact on the number of people lining up to buy the iPhone 5. The survey results, he said, "show both issues hardly rank as bumps in the road."

[ This isn't the first time Apple said it was sorry. Read Apple's Top 20 Public Apologies. ]

Last month, ChangeWave surveyed 4,270 consumers, mostly in North America, about Apple Maps and about Windows Phone 8. Among several questions, the firm asked respondents how likely they are to buy the iPhone 5 in the future for themselves or for someone else and whether they had experienced a problem with Apple Maps.

The results, according to ChangeWave, "show an unprecedented degree of consumer interest" in Apple's iPhone 5, with almost a third of respondents (32%) indicating that they're either very or somewhat likely to purchase one in the future.

Asked about issues with Apple Maps, 90% of respondents who had used iOS 6 reported no problems, 6% said the Maps app was somewhat of a problem, and 3% said the software presented a very big problem. However, the heavily North American survey may not register discontent in other countries where the gaps in Apple's map data, due to lack of foreign partners, are likely to be largest.

When ChangeWave asked respondents who said they were unlikely to buy the iPhone 5 to explain their disinterest, the reason most often cited was "no need--current cell phone sufficient." Zero percent cited Apple Maps or the Lightning connector as a rationale for not wanting an iPhone 5.

The firm's findings echo a survey it conducted two years ago about the impact of antenna problems that affected the iPhone 4. That survey found respondents agreeing with assertions by Steve Jobs, Apple CEO at the time, that the iPhone 4's antenna problems had been exaggerated.

Discontent with Maps isn't likely to have as much impact on iPhone 5 sales as the availability of iPhone alternatives. Almost one in ten respondents (9%) said they are either very likely (2%) or somewhat likely (7%) to buy a Windows Phone. From this, Carlton concludes Windows Phone 8 will have "a substantial impact on the smartphone industry."

Apple reported that sales of the iPhone 5 topped five million in the first three days of availability last month. Investors, however, appear to be unimpressed: Apple's stock has declined from over $700 per share at the time of the iPhone 5's launch to about $630 per share.

Apple has to improve Maps, but it should worry more about competition and delivering devices so compelling that existing iPhone customers see a reason to upgrade.

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kafantaris
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kafantaris,
User Rank: Apprentice
10/16/2012 | 9:00:40 PM
re: iPhone 5 Map Flap Doesn't Stop Consumers
The anodized aluminum on the iPhone 5 is not for looks but for cooling. And you will need all the cooling you can get when using LTE.
So forget about a case -- the aluminum needs to be exposed to air.
Also, order in black since white retains heat.
gtigerclaw
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gtigerclaw,
User Rank: Apprentice
10/14/2012 | 8:23:41 AM
re: iPhone 5 Map Flap Doesn't Stop Consumers
I past by a phone shop at lunchtime on Friday advertising the Apple 'Purple Haze' iPhone5 in stock. All the college students were out, and I didn't see a mob at the store, as a matter of fact, I didn't see a customer in the store.

In fact, I see the Samsung galaxy and HTT phones more and iPhones are a rarity. There's a lot of gear out there a lot cheaper that does the same thing as Apple product.

I assume Thomas Claburn just cut and pasted some crapple off an Apple press release.

Could it be that the stock market see the end of Apple's run in sight - there's a lot of competition out there in the marketplace coming up on Apple fast.

In the UK Apple is selling iPods at discount grocery stores (ASDA owned by Walmart)!
Chris Luce
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Chris Luce,
User Rank: Apprentice
10/13/2012 | 11:25:04 PM
re: iPhone 5 Map Flap Doesn't Stop Consumers
This article like every other article that bows at the altar of Apple is a joke. Besides the 5 million iSheep Fanboys/girls who will buy an Apple product regardless of quality who is left? The samsung Galaxy S3 sales actually INCREASED after the release of the iPhone 5 so that says non-isheep waited, didnt like what they saw and went elsewhere. All these supposed "potential" buyers are they aware of all the problems and issues with the iPhone 5 which include a purple haze in pictures and videos, bubbles forming on the touchscreen, virtual keyboard having flickering lines through the keys, light leaking from the casing, easily scratched and nicked aluminum casing, and even just today now a green glow when the phone goes from sleep mode to active. What a joke.
Sam0510
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Sam0510,
User Rank: Apprentice
10/13/2012 | 6:59:11 PM
re: iPhone 5 Map Flap Doesn't Stop Consumers
Can anybody tell me how many iphone 5 have been sold since the last 5 million or how long the lines at Apple stores. This writer should check those first.
CuriousTom
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CuriousTom,
User Rank: Apprentice
10/13/2012 | 4:25:01 PM
re: iPhone 5 Map Flap Doesn't Stop Consumers
The reason it doesn't stop folks from buying the new iphone is because the herd mentality drives them (no, consumes them) to buy the mediocre product!
rmandry271
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rmandry271,
User Rank: Apprentice
10/13/2012 | 2:25:25 PM
re: iPhone 5 Map Flap Doesn't Stop Consumers
The media including analysts make or brake companies in the US. Yes Apple products look nice but technologically speaking they are no superior from any other product out there and quite proprietary. Look at what analysts and media done to, for example HP, ok the company has it troubles but there is a lot of innovative HP products out there of course there is no media hoopla and so goes. Sad when a few degree schoolkids running their mouth decide the future of companies.
swissyman
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swissyman,
User Rank: Apprentice
10/13/2012 | 2:09:32 PM
re: iPhone 5 Map Flap Doesn't Stop Consumers
It stopped me dear!!! I've an iPhone 4 and was eagerly waiting for a new phone from Apple. But, with so many problems with iPhone 5 (issues with Maps, Photo, Video, iOS 6 GPS, iOS Location based search, screen freeze etc), I am thinking of purchasing either Samsung or HTC. Just waiting to see how Windows 8 is going to turn out to be. Finally, my point is, I will be going for a better product than iPhone 5.
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