Mobile // Mobile Devices
News
9/17/2013
12:30 PM
Connect Directly
Twitter
LinkedIn
Google+
RSS
E-Mail
50%
50%

iPhone 5c Free With Sprint's $100 Discount

Sprint dangles $100 discount on phones to draw customers from other carriers.

iPhone 5c, 5s: 10 Smart Design Choices
iPhone 5c, 5s: 10 Smart Design Choices
(click image for larger view)
Sprint is offering a $100 discount on new phones to customers who switch their numbers from other carriers. The offer applies to Sprint phones with accompanying two-year service plans. It does not apply to current Sprint customers.

The company has offered a similar $100 discount in the past, according to Sprint spokesman Scott Sloat. The latest version of the offer began on Aug. 30, but industry analysts believe that the program was designed to spur sales of the iPhone 5c. The 16-GB iPhone 5c, which is priced at $99, will essentially be free to new Sprint users, as will the iPhone 4S. The 32-GB iPhone 5c and 16-GB iPhone 5s will be $99.

[ Learn more about Apple's newest offerings: Apple iPhone 5s, 5c: Pros and Cons.]

Since it began selling the iPhone 4 and 4S two years ago, Sprint has proven successful with iPhone sales. A recent statement from Sprint said that more than 40% of its new iPhone customers are also new to the company. Sprint is using Apple's recent announcement to lure customers away from competing carriers, analysts say. With the $100 discount, Sprint is the least expensive place to purchase the new iPhones.

It remains to be seen how competitor companies will react to Sprint's move. According to independent analyst Jeff Kagan, "a real war" could break out as other carriers respond to Sprint's newest promotion.

"Both Sprint and T-Mobile seem to be growing some real marketing courage lately and going for the throat. As in any street brawl, you always wonder who will win," Kagan said to Computerworld. T-Mobile recently began to offer unsubsidized plans to customers.

The $100 discount applies to phones purchased online, by phone or in Sprint and partner stores. The offer will end on Oct. 10, Sprint said.

Even with a free iPhone, the Sprint transition will come at a price. In addition to the two-year contract, new Sprint customers will be charged phone taxes, service charges and a $36 activation fee.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Cara Latham
50%
50%
Cara Latham,
User Rank: Apprentice
9/18/2013 | 12:45:40 AM
re: iPhone 5c Free With Sprint's $100 Discount
Seems like a very smart move on Sprint. I bet they will gain at least a fair amount of new customers.
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.