Mobile // Mobile Devices
News
11/19/2008
05:31 PM
Connect Directly
RSS
E-Mail
50%
50%

IPhone Tops Mobile Ad Traffic

Requests from the iPhone have jumped from 28 million in July to 236 million in October, according to AdMob.

The iPhone 3G has become the top device worldwide for mobile ad traffic, according to the latest mobile metrics report from AdMob.

The company offers banner and text ads to mobile devices, and it said requests from the iPhone have jumped from 28 million in July to 236 million in October. Overall, Apple's handset was responsible for 4.1% of the company's monthly ad requests.

The vast majority of these ad requests come from iPhone users in the United States, where the handset still trails Motorola's Razr. This data is solely based on AdMob's network, so it does not offer a comprehensive view of the entire market. But it does suggest that iPhone users are more likely to use their handsets for mobile Web browsing than other users are.

Outside of the United States, handsets from Nokia and Motorola dominate AdMob's charts. Handsets like Nokia's N70 and Motorola's Razr and Krzr are consistently used to access the mobile Web, according to the company's report.

As more and more customers purchase smartphones and mobile browsers get better, the market for mobile advertising is expected to swell in the next few years. Tevenue is projected to grow from $1.4 billion in 2007 to $10 billion by 2013. But the looming economic recession has some analysts predicting that advertising will be down in general, and the mobile ad market may be hit hardest.

But AdMob remains confident it can thrive, and the company served more than 5 billion ads in October. The advertising network continues to court high-profile clients, and it serves ads from more than 6,000 customers including Comedy Central, Cover Girl, Ford, Land Rover, and Toshiba.

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 27, 2014
Who wins in cloud price wars? Short answer: not IT. Enterprises don't want bare-bones IaaS. Providers must focus on support, not undercutting rivals.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Howard Marks talks about steps to take in choosing the right cloud storage solutions for your IT problems
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.