The video (embedded below) features on-the-street interviews with a handful of people who claim their devices are too large, too awkward, not easy to use and often left home collecting dust. They are clearly suggesting that 10-inch tablets are just too big and not all that useful. The video then promises that LG will introduce something that's portable, connects to everything, is thin-and-light and fits into pockets.
Whatever could it be? An Android tablet with a full HD screen that measures 8.3 inches. The size is notable because it falls smack in between the two most prevalent screen sizes: 10 inches and 7 inches. The iPad and Nexus 10 have larger screens and are somewhat weighty. The Nexus 7 and Galaxy Tab 3 are tablets that have smaller screens.
Most other specs of the LG G Pad 8.3 remain a mystery. The screen's resolution is expected to be 1920 x 1200, and it will include a quad-core processor (probably a Qualcomm Snapdragon 600 or 800) with 2 GB of RAM. It is safe to assume the device will have two cameras, Wi-Fi, Bluetooth, GPS and global cellular connectivity.
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LG last offered a tablet in early 2012, the Optimus Pad LTE. LG will be re-entering a crowded market that is still dominated by a few players (Apple, Samsung, Acer). Where Apple and Google offer small and large versions of their tablets, LG looks to differentiate itself with the in-the-middle G Pad 8.3. Whether or not it strikes the right balance between size, usability and portability remains to be seen.
Samsung already offers tablets with 8-inch screens, but they've received faint praise. The Galaxy Tab 8 and Note 8 both have the in-between screen size. Their popularity is mixed at best.
LG will also have to bank on more than the "right size" to succeed. It recently introduced the G2 smartphone and it offers a handful of unique and interesting applications and features. LG will need to bring these and other unique functions to the G Pad in order for it to stand apart from competitors. Support from wireless network operators (for LTE versions) would be helpful, too.
The device is primed to make an appearance during the IFA trade show in Berlin on Sept. 5, when LG has scheduled a media event.