BYTE.com's Larry Seltzer live blogs as Amazon unveils the much anticipated Kindle tablet.
Today we will be live-blogging a major announcement by Amazon.com in New York City that is widely assumed to be for their tablet. The Amazon tablet will combine a low price with an established app store and maybe even the Kindle's e-ink for easy reading...or so the rumors go.
Be sure to refresh this page often to see my updates from Amazon's event as I post them.
10:11 a.m. EST:
Bezos is talking about how great the kindle is. People were skeptical of it when it came out, but it's a success.
10:13 a.m. EST:
"We gave you kindle on anywhere you want it We added whispersync. All your kindle stuff is where you want it. You can share with friends..."
(We're sorry for the sporadic posts so far. We're having some technical difficulties. Seems like we might not be the only ones.)
10:20 a.m. EST:
"Kindle singles give opportunities to authors and publishers for short stories. 11,000 public libraries will loan you kindle books."
10:22 a.m. EST:
Here's Kindle Touch (this is it)
Has an infrared touch display means there's no extra layer on tip of the electronic ink display
So it doesn't interfere with your reading
10:23 a.m. EST:
"We've also been able to make the device smaller, lighter. People will love it.
It's for reading so we were able to focus on reading priorities..."
10:24 a.m. EST:
"Standard tablet layout doesn't work for reading. People want to be able to read with either hand. That's why we put hard buttons on kindle."
10:25 a.m. EST:
KT has EasyReach
Tap for menu on top
Tap for next page in main part of display
Tap for previous on narrow left pane
10:27 a.m. EST:
Now there's video of him using one...Talks about how you can look up words on kindle
10:29 a.m. EST:
"On KT we have X-Ray to look at the 'bones' of the book"
Shows word structure diagram of page.
Looked up "Versailles treaty' and a short article comes up quickly. They're pre-fetching it, making it easy to do so people will want to do it.
He looks up "Miss Kenton" (a character in the book) and it gives a character description from the web and links to her in the book
10:32 a.m. EST:
Every time we launch a new device people say 'imagine a kindle for $99. There would be a frenzy! Demand would be unbelievable!'"
Kindle Touch: $99
10:34 a.m. EST:
What do you get?:
Most advanced e-ink
Extra long battery live
Carry thousands of books
Access to millions of books
10:36 a.m. EST:
And Kindle touch 3G:
Free 3G wireless -- Customers love this
Built-in WiFi too
On the go you don't have to hunt for a hot spot
Works in 100 countries around the word
No commitment, no contract, no data plan
Top of the line kindle
Preorder today, ship November 21
10:38 a.m. EST:
What if you don't want touch display? Lots of reasons why you might not (dirty hands, for example)
10:39 a.m. EST:
We have a $79 kindle:
Really light under 6 ounces, 30% less than iPad
Faster page turns
We make premium products and sell them at non-premium products
Access to whisersync
(I see no hard keyboard on it/ How does that work?)
10:40 a.m. EST:
"Special offers on kindle. Instantly became best-selling kindle. Then we put it on the 3G. It became best-selling"
(if you haven't gotten it yet, there doesn't seem to be a real tablet.)
10:41 a.m. EST:
TV commercial for $79 kindle. Yawn
10:42 a.m. EST:
"We sell 100K movies and TV shows,buy or rent"
MP3 store with 17 million songs
Start at 69 cents
Cloud player so wherever you have a browser you can listen to your collection
10:44 a.m. EST:
Amazon Prime $79/year; Free two day shipping -- He's reading laundry list quotes about Prime.
10:45 a.m. EST:
If they had said that this was new kindles and not a tablet they wouldn't have had this kind of press attention.
10:47 a.m. EST:
We added Prime Instant video
11000 movies and tv shows
No additional cost
We've committee n hundreds of millions of $ for licensing: CBS, NBC Universal, Fox
10:48 a.m. EST:
FINALLY Demo of Kindle Fire:
Comes out of box pre-registered with your amazon credentials and name, your content
Search bar -- you can search the local device and stores
Below that categories for newsstand, books, musing, video, docs apps, web
Below that carousel in most0recently0touched order
Carousel is images of content swirling around.
Easy place to find things you've been interacting with
Under that is where you can pin your favorites
10:49 a.m. EST:
"Let's watch X-Men on the device."
(It's a video of a kindle showing a video)
16 million colors
10:50 a.m. EST:
A beautiful display
They talk a lot about their cool new browser 'Amazon Silk', the cloud-accelerated browser
$199 -- Amazing. Really amazing price
POST EVENT THOUGHTS:
I'm really impressed with the products and pricing. $199 for a kindle/tablet from amazon with all the special access to prime is a great value.
These really are almost down to impulse purchase prices (or "one-spouse decision").
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