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9/11/2012
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Lumia 920: Consumers Like it, But Won't Buy It

Nokia Lumia 920 smartphone can be used while wearing gloves, but that isn't enough to cause most consumers to buy one, a new survey indicates.

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Windows Phone 8 Preview: A Visual Tour
More than half of current smartphones owners would not give up their current device in order to buy the new Nokia Lumia 920, according to the results of a recent poll. The good news for Nokia is that it still managed to make a good impression on U.S. consumers, and that an aggressive price might win them over.

CouponCodes4u.com surveyed 2,371 smartphone-owning consumers between the ages of 18 and 35. Those surveyed all use smartphones every day, whether for work or personal needs. According to CouponCodes4u.com, 39% of the polled own iPhones, 31% own an Android smartphone, and 29% own a BlackBerry smartphone.

When asked about the Lumia 920, 52% said they'd skip it; but 35% said they'd jump on it. If you count the swing vote--the 13% who said their decision to buy the Lumia 920 would depend on the price--you're left with a statistical dead heat: 52% against, 48% for.

What's the Lumia 920 got going for it? Plenty, it turns out.

Stunningly, 52% said the PureView Picture System was a big draw. (Apparently these people have completely missed the scandal that exploded over the Lumia 920's camera prowess.)

[ Before you plan your next marketing campaign, consider 5 Lessons For SMBs From Nokia's Marketing Mistake. ]

Nearly all the polled, 87%, said the Lumia 920 appears to be "a big improvement" over the Lumia 900. Further, 65% said they were "impressed" with the specs of the Lumia 920. The 920 has a 4.5-inch HD display, dual-core processors, 8-megapixel camera, NFC, and other high-end features.

Of those consumers who indicated interest in purchasing the Lumia 920, 61% were jazzed by "being able to operate the Nokia device while wearing gloves." Most touchscreen devices cannot be used while wearing gloves. Glove makers offer touchscreen-compatible gloves, but they are still clumsy to use (at least in my experience).

Other features of the Lumia 920 that caught the eye of survey participants: 47% liked the PureMotion HD display; 40% liked the wireless inductive charging; 35% liked the ClearBlack display technology; 33% said they liked the multiple colors; while 27% were impressed with the offline maps functionality.

"With no less than six brand new phone devices scheduled to be released in the next couple of months, consumers are quite spoiled for choice in terms of phone spec, design, and branding," wrote Mark Pearson, chairman of CouponCodes4u.com. "The latest offering from the Nokia team looks quite promising and should be an interesting alterative to Android and Apple run devices."

Nokia hasn't announced pricing nor availability of the Lumia 920 yet, but it is expected to arrive in early November.

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wht
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wht,
User Rank: Strategist
10/10/2012 | 7:07:45 AM
re: Lumia 920: Consumers Like it, But Won't Buy It
When I see Eric Zeman's name or photo on an article I scan it quickly to see what he's writing (bitching) about first, then quickly jump to the comments. I may go back and read the article thoroughly, but most of time it is not necessary since he writes such biased crap most of the time. ZDNet has a few writers doing the same. I don't even open most of their email any more. Tech journalists need to get off the negative bandwagon, bashing Microsoft, Windows 8, Windows phones, sometimes Android, and sucking up to iCrapple devices and Apple in general. I do not use Apple products and I know very few who do. Business users and Microsoft shops have different needs and requirements than consumers and gamers. Pay attention to the other commentors on this article who also are tired of worthless writings and opinions. Start writing something that makes sense.
Squatchmen
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Squatchmen,
User Rank: Apprentice
9/14/2012 | 5:23:06 AM
re: Lumia 920: Consumers Like it, But Won't Buy It
Pardon my french, but what a stupid ass article is this...

I AM GETTING THE NOKIA 920!

How many other people here are too? A whole lot it seems, Jesus... Eric stop being so abusive and biased next time, these numbers were ripped out of your ass... where is the proof?
Cervantes1112
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Cervantes1112,
User Rank: Apprentice
9/13/2012 | 10:13:50 PM
re: Lumia 920: Consumers Like it, But Won't Buy It
I also think this article is stupid.
I'm not buying the iPhone5. Overpriced. Overhyped.
I passed on a new Samsung Galaxy (replacing my G-S) to give a Lumia 900 a try with a WIN OS!

The result is that the Lumia 900 is a beautiful phone with excellent quality and the WIN OS has much going for it.

The Lumia 920 will be that much nicer- hopefully the build quality is as nice. Then if the price is closer to what I paid for my 900 I'd purchase the 920 without much reservation.
AustinIT
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AustinIT,
User Rank: Apprentice
9/13/2012 | 6:26:14 PM
re: Lumia 920: Consumers Like it, But Won't Buy It
Wow Eric. You've really gone too far this time. What an obvious attempt to disway your readers from considering buying a Nokia Windows phone when the evidence speaks to the contrary.

You obviously hate Microsoft and Nokia. Not sure why but you clearly do. You take every opportunity to bash them yet you lavishly praise Apple and Android. I have called you out numerous times on this and you still continue (are allowed) to post these totally biased articles.

You should be ashamed of yourself and I hope that others reading your articles can see them for the misinfo that they are.
Rinslowe
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Rinslowe,
User Rank: Apprentice
9/12/2012 | 6:37:35 AM
re: Lumia 920: Consumers Like it, But Won't Buy It
EDITOR!!!

AS YOU CAN SEE BY THE ONLY TWO OTHER OPINIONS ABOVE MINE. YOUR IDIOTIC ATTEMPT AT JOURNALISTIC SUBTERFUGE IS MET WITH ABSOLUTE FAILURE!!

THERE ARE NO PROVABLE CONNECTIONS AMONGST THE DATA AND FIGURES PROVIDED THAT INDICATE YOUR MAD MAN'S THEORY HOLDS AND CREDENCE WHATSOEVER....

IN FACT IT IS JUST STRAIGHT OUT RUBBISH, BECAUSE:
A: I AM MOST CERTAINLY A CONSUMER AND YES I LIKE THE LUMIA 920 &
B: I WILL ALSO DEFINITELY BE PICKING ONE UP ON DAY ONE!!

I KNOW EXACTLY WHAT FLAVOUR OF FANBOY YOU ARE SIR!

(_/\_) WHAT A TEET.....
iplay2
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iplay2,
User Rank: Apprentice
9/11/2012 | 11:43:18 PM
re: Lumia 920: Consumers Like it, But Won't Buy It
@ Eric zeman

Are you crazy or what??? Who is paying you for all this bullshit???

I'm still going to buy Lumia 920.
Lloyd M
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Lloyd M,
User Rank: Apprentice
9/11/2012 | 11:32:09 PM
re: Lumia 920: Consumers Like it, But Won't Buy It
Terrible journalism. While it's true a slim majority (52%) of consumers asked won't buy a Lumia the fact that "35% said they's jump on it" is nothing less than incredible considering Windows Phone's current low market share. The fact that many current smartphone owners responded positively should be perceived as a potential turn around in perception for both Nokia and Windows Phone. The negative article title misses the point and reflects the author's obvious bias against these phones.
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